According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website marketing firm offering a wide-range of search engine optimization (SEO) services to an array of clients throughout the United States, a heading is a natural part of content.
“The traditional headlines that you see in newspapers and magazines made the transition from print to the Internet seamlessly,” says Crisafi. “The only difference between the print media headlines and online headlines is that latter actually serve an even greater purpose.”
According to Crisafi, headlines on websites aren’t just there to capture a reader’s attention.
“A heading’s importance is typically called out by its separation from the rest of the copy that it is associated with,” says Crisafi. “In both print and on the Internet, headings are usually a larger font, bolder, or a different color. On websites, they are also given authority through what are known as header tags.”
Header tags have two functions, according to Crisafi. The first is the traditional aesthetic function that it serves and the second, more modern function is to highlight the content for search engine spiders. This is why header tags are an integral part of an SEO plan.
“Since header tags are noticed both by website visitors and search engine spiders, the way header tags are worded is important,” says Crisafi. “Relevant key words and key terms should be included in header tags. The bottom line, however, is that header tags are still an important part of website optimization.”
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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