Monday, December 24, 2012

Search Engine Optimization Norway announces several new promotion services

Search Engine Optimization Norway is pleased to announce the addition of several new Norwegian SEO services that include video promotions, press release promotions, Norwegian article writing.

“We review clients’ websites and identify the keywords that best match their niche to generate quality traffic that’s more likely to convert, resulting in more sales. We can also offer Norsk SEO services to establish one way links from high-ranking and authority sites to improve your site’s authority and ranking,” said an SEO Norway spokesperson.

According to the company, Norwegian SEO improves inbound marketing by attracting visitors that are already interested in clients’ products and services, making search results more relevant and increasing the likelihood of conversion.

According to Search Engine Optimization Norway their new SEO services include professionally written Norwegian articles and distribution, social bookmarking, PPC ad management, facebook promotions, and press release promotions.

“Our team of professionals create a promotional campaign that is tailored to your company’s website, your industry, your current needs, and your targeted audience. SEO in Trondheim Norway ensures your website achieves your online goals.

“Campaigns include unique content and a linking strategy that will mold your compay’s online reputation, increase visibility in search engines for results in Norway, and drive targeted traffic to your website. Search Engine Optimization Norway will deliver the online results your business needs in a way that is search engine friendly and within budget,” added the spokesperson.

In a study Search Engine Optimization Norway recently completed, they found many companies either avoid or overlook social platforms like facebook marketing simply because they don’t understand how it works. The company added Fan Pages and Norwegian facebook ads extend clients’ reach on important social platforms.

Monday, December 17, 2012

Local Search Optimization—Capture Your Inbound Market

Local Search

According to Google, almost three quarters (73%) of online activity is related to “local” content and 97% of consumers (that’s pretty close to all) search for local businesses online.
Do these statistics surprise you?  It’s true—when it comes to daily searches for information, the majority of people are looking for local products or services that will solve or at least ease their everyday problems.
So, is your company and online content meeting the needs of local customers?  Whether it’s on your website, your blog, your social media accounts or anywhere on the Web, if your content isn’t optimized for local search, you’re missing out on a huge opportunity to capture your share of this lucrative market.
Let’s look at a short list of some of the ways you can optimize your local SEO, both “on-site” and “off-site:”

On-Site Local SEO

The content on your site itself, and the SEO techniques that you use to categorize it with search engines, have a big effect on your visibility with local customers.  A few points to consider—
  • Long tail local keywords—start with a good selection of highly targeted local keywords and phrases.  For example, Denver business owners are far more likely to search for the term “internet inbound marketing service Denver” than just “internet marketing service”—which could take them anywhere.  Insert these geo-targeted keywords into each page of your site, at a density (frequency) that reads naturally for humans.
  • Optimize for each location—if your company has multiple locations, create pages optimized for each one.  For example, your Aurora store will not show up under keywords and meta-tags designated for Greenwood Village or Denver.  Each location and its page should have unique meta data and content that refers specifically to that geo-location.  It’s like having a home page for each location (only better from Google’s perspective), and it’s good for your inbound marketing efforts.
  • Use rich snippets—Once Google understands what your content is about, you can add a feature called rich snippets.  These are short lines of text that appear under search results that describe to users what the page is about.  This is a great tool for local users who want to know information such as customer reviews, a restaurant rating or a piece of interesting news from the company.

“Off-Site” Local SEO

Apart from your site, there are many ways that you can optimize your content for local search.  Utilizing third-party sites and services, for example, can give your content a real boost by helping you to categorize and distribute it so that interested consumers can find it:
Google Places (now being migrated to Google+ Local) —Google offers this free service as a type of online Yellow Pages (you remember those, don’t you?)  Claiming your Places/Local listing gives you an opportunity to get found by the local market.
Just like a Yellow Pages ad, you can include relevant information about your business such its category, hours of operation, payment options, reviews, etc. It adds keyword-rich content to your company’s online content library and gives you visibility for your keywords, to improve organic search rankings.
Google Plus Business Page—If you don’t have a Google Plus business page, get one.  With the advent of “social search”, and search engine algorithms designed to give it a more prominent role in rankings, social media content that is optimized for local search gives you a powerful edge in your local inbound marketing efforts.
Social content is shared, and, it has a lot of clout with search engines.  You can create an entire network of connections with your page and market it on your site, your blog, etc.

A Great Local Search Tool

A great site to use to ensure you are signed up with all the local search directories is  This is a free service that looks at the local search directories to verify that your business is listed there.  It also provides a link to each directory so you can claim your company’s listing if you are not already on it. (Note: we do not have any connection to this service.)

Link Building

Link building—Having others link to your webpage, blog or other content, especially from other local businesses, strengthens your local presence on the Web.  Links usually come to you when someone discovers your content and finds it compelling enough to share with others.  Links can come from other social media accounts, related blogs and reviews of your business on other sites.

Bottom Line

Do the above suggestions sound a little too technical for your taste?  Contact an inbound marketing specialist to give you a hand.  While the concepts are pretty straight forward, they won’t do you any good unless you implement them.

Monday, December 3, 2012

How Can You Show Potential SEO Clients That You’re Trustworthy?

Search engine optimization (SEO) is not unlike a lot of businesses. When it’s “hot”, everyone wants to jump on the bandwagon.

How many people wanted to build the next Google, Facebook, or [insert company name here]?
Same for SEO.

One of the chief reasons why I have written so many columns on SEO, and involved myself with speaking/moderating at conferences and even teaching SEO is to try and show some “thought leadership”, and differentiate my company from those that send out cringe-worthy emails boasting their prowess and guaranteeing “top 10 Google rankings, overnight!”

Still, though, it seems like a good percentage of people laying claim to “doing SEO” really don’t. And, because their rates are typically very favorable (read: “cheap”), a lot of business owners are inclined to give them a shot. Then, months later, they realize that not much is happening/changing and they walk away – thinking to themselves, SEO doesn’t work…I tried it.

That’s a damn shame.

Ex-Googler Andre Weyher, who worked on Google’s webspam team with Matt Cutts, was recently interviewed by Jayson DeMers and asked about the “biggest misconceptions or myths that he had seen about ‘bad links’ and link profile penalties in the SEO community." His response:
I think I could write a book about this topic! SEO is an unprotected title and anyone can call him or herself one. The result of this is that there are almost as many opinions as there are SEOs. Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by Google”, I see a lot of people panicking and cutting off the head to cure the headache due to lack of knowledge.
Damn skippy. That’s the truth.
Whether it’s the IT guy who says “I can handle the SEO”, or the web design firm who claims to “build in” SEO with their websites or the marketing person who says “I can write a title tag”, the vast majority of “SEO advice” that people are getting is coming from folks who don’t – in my opinion – “really” do this.

OK, yes, sometimes all a website needs is some decent title tags and clean/good URL structure to make things better. However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone who really does this for a living.

Would the web designer really know what good link building is, in today’s environment (or how to do it)? Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals? Or website quality?

Still, though, the industry still has a bit of a reputation management issue. And, to be fair and completely honest, my company had a bad review on Yelp (happy to share this story with anyone who wants to discuss) and this one bad review cost me – at least – one prospective opportunity.

All it takes is one bad review for folks to say “NEXT!”, because they are completely gun shy about selecting a firm that won’t work out. We have many other (positive) reviews, but they were filtered (Yelp first time reviewers’ reviews can be filtered).

Typically, I don’t spend a lot of time on our own company’s SEO efforts, but after knowing that I had lost an opportunity, I felt compelled to do something about it.

The same person who had told me that they weren’t going to consider us because of our Yelp Review also told me “you’re not an accredited business with the BBB”. That sealed our fate, apparently. So we took the following steps:
  1. Became accredited with the BBB.
  2. Found a Yelp power user who was a client and asked if they’d mind writing an honest review. (We have two reviews as of this writing.) 
  3. Posted a video interview with a long-time client on YouTube and optimized the title to include our company name plus the word "review". (If you do this, consider including it on an optimized testimonials page on your website.)
Now, I can’t say that any of the above has proven any attributable ROI to date (we just uploaded the video to YouTube in late October), but I have taken some additional steps to try and provide some additional peace of mind to those who may be considering our company and showing that we are worthy of trust.

Tuesday, November 20, 2012

Search Engine Marketing Company Eniche Solutions Acquires

On Monday, November 19, 2012, Eniche Solutions announced the acquisition of is a Los Angeles marketing company that specializes in the custom development of advanced websites and marketing solutions. More specifically, is known for building automated marketing systems that help the search engine optimization value and traffic of a website. The company also builds custom websites and specializes in using platforms such as social engine and Wordpress.

With the acquisition of, Eniche Solutions plans to significantly expand its operations. Although the specific terms of the deal are confidential, it is known that leading Los Angeles web developer and president of Nicholas Lucas will continue to run in addition to engaging in custom web development under the Eniche Solutions brand. 

When asked about the deal, Nicholas Lucas stated, "I am excited about working with Eniche Solutions and getting more involved with search engine optimization and social media."

For more information about the deal between Eniche Solutions and, call (800) 551-6288. 

With its main offices located in Los Angeles, California, Eniche Solutions is an internet marketing company that focuses on search engine optimization and niche marketing for attorneys and other professional service industries.

Thursday, November 15, 2012

Optimize Your SEO for Higher Page Ranking

Search Engine Optimization (SEO) is an ever-moving target influenced by two unique elements.  As we outline an SEO strategy for our clients, we identify “on-page” and “off-page” components.  Each of these elements should have complementary strategies, adhere to industry best practices, and subscribe to the latest Google algorithms in order to maximize performance.

Even though the priority between on-page and off-page SEO is evolving – becoming more heavily weighted to off-page elements, it is crucial to properly execute the structural elements that make a good website.  A solid foundation containing well-written, engaging content, intuitive navigation and high aesthetic quality provides better user experience and a great starting point for lowering bounce rates and improving search returns.  It is all part of the SEO self-fulfilling prophecy: The more people who visit your site and find it useful, the higher ranked it is with the various search engines.

Meta descriptions, page titles and keywords all still play an important role in the development of SEO and should not be overlooked. When considering on-page SEO, content is king.  Pertinent words and concepts are more easily pulled from clear and consistent site copy.  These characteristics may then be used to refine page titles and keywords.  The synergy between copy and keywords helps the site designer build pages that are easily read and “crawler-friendly” on the font-end.

It also helps the website coder to more easily reflect metadata on the back-end.  Code should be clean and easy for Google to navigate. So, pull out any javascript or repeating bits of code and put them into ‘include’ files. For instance, if your header and footer are exactly the same on each page, create header and footer elements from them and include them in the page instead of repeating the code on every page. This keeps the code sparse and makes for easier maintenance down the road.  When executed correctly, the process lends itself to individually indexed pages for higher priority ranking in response to specific search terms.
On Page considerations when building or updating your site:
  1. Content is king.  Relevant, well-written content is essential to effective on-page SEO.
  2. Don’t try to trick or outsmart the algorithm.  The days of massive keyword lists and hidden text are long over.
  3. Be thoughtful of page titles, headlines, bolded text and internal links.  Headlines should incorporate keywords for the page and should be wrapped in <H1> or <H2> tags to indicate importance.
  4. Links should use relative keywords. Instead of using “Read more >>” You should use “Read more about keyword here >>” in the code.
  5. Update visuals and content frequently.  The algorithm views a continually evolving site as more relevant and authoritative than a stagnant, dated site.
  6. Design and write your site to maximize appeal within your target audience.  Throughout site development efforts, keep in mind SEO’s primary function—to more highly rank the best, most useful sites.
  7. Create an XML site map for your site.  Index every page to make it easy to for Google to find you. Include the index in the root of your FTP server.
  8. Understand on-page enhancements are foundational.  They set the stage, but it takes a well conceived and implemented combination of on-page as well as off-page strategies and tactics to take full advantage of SEO capabilities.
Remember, a website is simply a tool, albeit a very important tool, in the much larger marketing communications tool box.  Well conceived and implemented on-page and off-page SEO strategies, combined with other sales and marketing efforts greatly affect search engine rankings. This approach will provide long term benefits and will position your organization to take advantage of synergies created from a comprehensive, strategic marketing communications plan

Tuesday, November 6, 2012

Why small business needs SEO consultants

For small businesses, visibility is the most important aspect of any marketing initiative. Without visibility to an audience, there can be very little in the way of customer conversion, not to mention analysis for the improvement of future marketing plans.

Small businesses today have the advantage of the Internet, which allows them to compete on an even playing field with market leaders in their industry. However, in order to access that “even playing field,” a small business must be well into with the gatekeepers to visibility online – the major search engines.

The major search engines, led by Google, hold the key to the visibility of any website online. With literally thousands of new websites being created on a daily basis, any business that does not know how to make itself known within the offices of the major search engines will be relegated to the depths of obscurity. It does not matter how good the brand or the product is when a business is just starting out; search engine optimization is everything.

Search engine optimization can be defined as the techniques that allow website to become visible within the major search engines, thus becoming much more visible online to a targeted audience. There are many aspects of search engine optimization, and the discipline continues to become more precise with every search engine algorithm update. The techniques that works only five years ago will not only stagnate the process of a website today, but they will also get a website blacklisted as well.

Today, search engine optimization is a full-time job. There are very few small businesses with the manpower or the time to dedicate the right amount of resources and employees toward search engine optimization while still having enough resources to devote to the day-to-day operations of business.

Most small businesses that are successful create partnerships with search engine optimization consultants that perform the majority of the legwork of a search engine optimization strategy.

A search engine optimization consultant will be able to inform the online marketing process of a business, steering clear pitfalls and ensuring that its efforts are met with the greatest amount of success possible. A good consultant will also be able to navigate the ever-changing waters of search engine optimization, informing a business when it needs to change strategies before the older strategies become a hazard to online visibility.

Below are just a few of the aspects of search engine optimization and a good consultant can take care of.

One – Keyword optimization

The first and most important aspect of search engine optimization is defining the key words of the website. This will help the search engine algorithm to index the website properly and listed under the proper keywords. Keywords are the words that people type into a search engine query boxes in order to find a solution to their problems. In order to direct the visibility of a business online toward an audience that will likely receive it well, a website must be listed under the appropriate keywords. For instance, you want to find the keywords with the highest traffic and least competition.

Two – Link building vs link earning.

The ability to build links that point toward a website encompass an important part of the overall ranking of that website within the major search engines. The major search engines consider a site that is linked to a great deal to be reputable and informative. Sites that are reputable will be listed much higher in search engine rankings than sites that are deemed uninformative.
However, it is not enough to simply throw links around on any webpage that can find. The major search engines also take note of the reputation of websites that link to a business as well. In order to raise the ranking of a website, business must have links from highly reputable websites. Today is is about earning links not just link building. Link earning is were you create content or a community which is please to share links with you.

Three – Social media mentions and interaction

Social media and search engine optimization are more intrinsically connected than ever before. Just as the search engines consider links point to a website to be indicative of a website’s reputation, social media mentions also speak to the reputation of a website. If a business wants to be ranked highly in the major search engines, it should invest in an SEO consultant that knows how to get social media mentions.In particular the use of Google Plus is very important for search engine rankings.

If you need more advice on SEO consultants you should contact SBSEO the specialists in small business and start up SEO

Tuesday, October 9, 2012

Your Guide to Finding the Best SEO Company

SEO companies go by the hundreds in Australia, many of which can be found in Canberra. While this is good news since you won't have difficulties finding options, the advantage also backfires since it leaves you struggling to compare each from the smallest details to key factors. So, what makes an SEO company really great? What factors should one consider prior hiring an SEO Canberra agency?

Fundamentals of SEO

SEO or search engine optimization is the practice of placing a website into higher ranks within SERPS or search engine results pages. Google, Yahoo, Bing, and other search engines use a criterion to organize results based on keyword or industry. To address these requisites, an SEO company implements white hat techniques, which are the accepted techniques for proper SEO. Black hat techniques are illegal, and a website found to use it may be flagged.

White hat SEO techniques include lead generation, keyword control, proper formatting, quality content, article and blog post distribution, etc. If correctly applied, SEO Services can result in brand awareness, website traffic and, ultimately, sales and profit potential. Though SEO Canberra is deemed as the simplest and most basic form of marketing through the Internet, not everyone is versed in performing the right strategies needed to make it work.

Using an SEO Company

An SEO company is a professional in SEO services, often versed in other website utilities including website development and design. Working with an SEO company is a good fit for business owners and website operators without the knowledge or skill set to perform search engine optimization techniques.

A key advantage of using the services of an SEO company is peace of mind. You get the guarantee that your efforts will produce desired results, and not just shell out on a monthly basis for ongoing SEO services that do not even generate significant improvements.

Another advantage of SEO Canberra services is conservation of resources. An SEO Canberra service provider is a more economical solution than other marketing strategies and services you can opt for. Apart from cost, delegating the tasks to a service provider will enable you to focus on your needs and demands.

Search Tips and Guidelines

Looking for quality SEO services involve looking for the right SEO Canberra agency. Below are key factors that determine the proficiency of an SEO Canberra agency:

• Experience. A company with 10 years of experience will of course triumph over a company with 2 to 3 years in the business.

• Recent work. Professional companies like SEO offer proof to their recent work as a testament to their experience and reliability.

• Pricing. The cost should be kept at affordable levels since SEO services are ongoing and thereby requiring a huge amount of investments over the span of time. 

Wednesday, September 26, 2012

Making or Breaking Your Business With SEO

SEO is an acronym for search engine optimization. SEO helps you to drive Internet traffic to your website by utilizing specific keywords that people are searching for. SEO is something that will either make or break your website. This is why it is often a good investment to put your money into a skilled SEO company that understands what they are doing.

Multiple Talents Help As Well

When you are looking for an SEO company, you want to choose a company based on their knowledge. However, you also want to choose a company that has multiple talents if at all possible. The reason is because then you will be able to take care of two jobs at once. For example, you could go to an SEO Company  and find that they are also offering web design. Our SEO Company is one of those companies that has multiple talents and is able to do SEO as well as web design. 

It is important to choose a reliable and experienced SEO Company, success lies in their hands. Choose one with guaranteed results.

SEO Is A Wise Investment

SEO is not something that you want to just leave to chance. When it comes to the success of your online business, you want to have web design that reveals skill, and you want to have search engine optimization that brings the traffic to your website. One of the wisest things that you can do is to invest in your business in a way that will give you results.

Our company gives a guarantee that you will get results. That guarantee says that if you are not ranked number one by the end of 90 days, then we will slave away thereafter until your website is enjoying abundant traffic at no further charge. We believe in doing what is right.

Web Design Done Right

When you pay someone for web design, you want the job done right. Our staff is friendly and highly competent at with web design. Their ultimate goal is to satisfy you completely. This is because we know that that will lead to further business in the future. 

When you hire a company, you want them to do the best possible job that they are capable of providing. With our company you will receive the best services at the best prices. Our SEO company is one that wants to bring complete satisfaction to our customers. 

Sunday, September 9, 2012

Why Are Popular Keywords So Hard to Rank for with a New Website?

While digging through our analytics for question keywords (as outlined in “3 Ways to Find Questions to Answer in Your Content”), I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.
New websites have difficulty ranking for popular, high-volume keywords for two primary reasons:
  1. New websites don’t have much site authority yet. The amount of on-page optimization you do when targeting a specific keyword is only half the battle. The Google algorithm takes site or domain authority into account when assigning rankings. Your site’s authority depends on factors like age of domain (hence, new websites necessarily have less authority) as well as the number of inbound links your site has accrued and the authority, in turn, of the sites that link to you (aka PageRank).
  2. The competition for “popular keywords” is that much stiffer. By definition, more sites are competing to rank for more popular keywords, so your site authority is even more important if you want to rank on the first page or anywhere near it. Think about it: There are sites that have been around for a decade or more, working to rank for valuable popular keywords (like, say, “car insurance” or “local weather”). It’s unlikely that some newbie is going to be able to stroll in and take one of the top spots just because they want it.
The web is growing all the time, and the huge increase in the number of unique domains each year – in 2011, over 50 million new domains were created! – means that popular, high-volume search terms get exponentially more competitive over time. So yes, it’s true that it’s very difficult for new sites to rank for these keywords – unfortunately for you and your site, but perhaps fortunately for users. Search engine users want the best information first and fastest, so Google ranks sites that are already vetted  through the “votes” of links.
If you have a new website and you want to rank for a popular keyword, you’ll have to prove your site’s worth to Google first. Here are some tips for getting there:

Target Long-Tail Keywords First

Longer, more specific keywords – known as long-tail keywords – have lower search volume than head terms, but they’re much less competitive to rank for. For example, a new website has next to no chance of ranking for the head term “insurance,” but would have much better luck with a niche keyword like “business overhead expense disability insurance,” because fewer websites are competing to rank. Long-tail keywords also have the added benefit of revealing more intent, making it easier for you to create content that meets the user’s implied needs.

Develop Real Content

SEO “content” is whatever it is on your site that might rank for a relevant keyword – whether it’s a blog post that answers a question (like this one), a video that shows viewers how to do something, or user-generated reviews of the products you sell. By “real content,” I mean content that is genuinely useful to people. Your content marketing strategy should follow naturally from the type of business you run, the types of keywords that your prospects use, and where your expertise lies.

Practice safe, honest link building

Google is in full-on battle mode against SEO spammers, so be safe when building links (and I don’t mean giving your in-house SEOs condoms!). Don’t purchase links in bulk and don’t waste your time with low-quality websites that are irrelevant to your niche. Spammy link tactics are unlikely to work in the long term, but you do still need links to show Google your site is rank-worthy. So leverage that great content you’re creating and do smart link outreach to bring attention to your site.

Stick with it

As mentioned above, part of what matters to Google is the age of your site. So there’s no fast track to great SEO rankings – to some extent it’s just a waiting game. But domain age alone isn’t worth very much – your site should be growing and improving all the time.


While you’re working to improve your site’s authority and organic rankings, consider leveraging paid search marketing, or PPC, to drive traffic. It’s generally faster and easier to place ads on the results pages for your target keywords than it is to rank for them organically, so you can use it as a stop-gap measure while your site is new and as a supplement to organic traffic later. Your PPC account will also provide invaluable data to help you better execute organic SEO.

Wednesday, July 25, 2012

Top 100 Article Directory Listing is in Sight for, the free article marketing directory, has continued to gain popularity among SEO professionals. While most article directories limit keyword anchor text linking within the author's box, breaks this trend by allowing keyword linking within the body of the article.

"Many SEO professionals are frustrated with most article marketing websites because of the limitations of adding the keyword linkingonly within the author's box," says Sam Jones, Editor at "With the recent Google Penguin updates, SEO experts require more flexibility in adding keyword phrases in different parts of the content. Since allows for more flexible keyword linking, the amount of user registrations recently has increased significantly.

"As our traffic and registered users continue to increase, we have a goal to be one of the top 100 article directory sites on the web," says Jones. "We believe this is achievable within the next 12 to 24 months."
Article marketing continues to be one of the most popular Internet marketing practices today. helps website owners by increasing exposure with their free marketing tool.'s article directory provides marketers with five important benefits:
  1. Provides valuable knowledge to people looking for it.
  2. Builds credibility by sharing knowledge with people.
  3. Increases brand awareness and exposure for your product or service.
  4. Improves search engine optimization (SEO) with links. provides quality links that search engines are looking for.
  5. It is free. Your investment is writing a high-quality original article that has value for the reader community.
For more information on how to create a free account with, visit
This press release was issued through  For further information, visit

Read more here:

Wednesday, June 27, 2012

Pandas, Penguins, Smarter Spiders, And The 7 New Deadly Sins Of SEO

A few weeks back, Google rolled out changes to its algorithm that are designed to help the search engine read websites the way people do. With two Panda refreshes and one Penguin update, Google is seeking to push quality sites and penalize those that use shady techniques to game the system. 

As a result, Search Engine Optimization (SEO) strategies that attempt to leverage loopholes or fool the spiders are quickly becoming a thing of the past. They were never advisable for the simple fact that users don't appreciate being duped into clicking a link. Now that the spiders are smarter (and still learning at a prodigious rate), any value tied to such tactics has evaporated entirely.

Cloaking, sneaky redirects, automated queries, and other black hat tricks are no substitute for the tried and true SEO fundamentals that provide a sustained return on investment, regardless of Google's past or future algorithmic changes. Now and always, victory in the online race to be found boils down to the essentials
engaging and frequently updated content; organically-built inbound links; and creative, descriptive, and accurate backend tagging, among other tested tactics. With the Googlebot becoming more human every day, these elements take on even more significance. The spiders are finally behaving like users. Provide them anything less than an optimal user experience, and watch your rankings sink.

At the same time, the web's chief content regulators are not just focused on positives; they are also on the lookout for SEO no-nos that were once akin to jaywalking but are now treated as capital offenses. Simply put, the Panda and Penguin algorithm updates have created seven new deadly sins in the SEO realm. Violate them, and the spiders will hand down swift justice in the form of a weaker online presence:

1. Paying for inbound links.
Paying shell websites to provide inbound links is a tactic predominantly used by small businesses seeking to compete with the larger brands that often dominate search results. Google is now on to this scheme and, as such, it should never be a part of SEO strategy moving forward. If your site hosts paid links from reputable sites such as, make sure that those links are tagged "no follow" so that the spiders understand there is a legitimate reason for their existence. Also, don't rely too heavily on your news releases for inbound links, as their similarity to spam has diminished their SEO impact.
2. Allowing one source to dominate inbound links.
The inbound links to your website should never be dominated by a single source, such as the company's blog, Facebook page, or Twitter account. This tells the spiders that only a very small, specific niche is interested in your content and they will rank it accordingly. Also, Google is now keenly aware of links that are posted in the comments section of online articles for no other reason than to provide an inbound link. Unless you are truly adding value to the conversation, such activity is considered spam the linked site will fall in the rankings.
3. Keyword stuffing.
When it comes to keywords, the best advice used to be to use them heavily in your content and when writing anchor text for outbound links. Today, the emphasis is on quality; not quantity. As such, it is best to keep keyword density below five percent of the total content on the page. Users have never appreciated seeing the same word or phrase repeated over and over again in just a few paragraphs of content. Now, the spiders don't either. Remember, if your writing is easy for a person to understand, the spiders will get the message as well.
4. Misleading tags.
Misleading tags represent another tactic that has always been inadvisable in terms of the user experience. Under the Panda and Penguin search paradigms, they are SEO taboo as well. Back-end tags need to be relevant to the front-end content that people and spiders are reading. If tags and content don't match up, Google will now see it as spam and a transparent attempt to appear in results that are not relevant to your site (just like people always have).
5. Complicated site maps.
Google now reads your site the same way that humans do--so if it takes people nine or 10 clicks to find the content they are looking for, it will be equally difficult for the spiders to rank your content as relevant to a related keyword search. Make sure your website structure makes sense and is well-organized--and never bury your top line messages more than once click from the home page.
6. Maintaining old or obsolete content.
The old way of thinking about old or obsolete content on organizational websites was that you never know who might stumble across it and find it to be of value; so why not hold on to it? But because of the fast pace with which content is produced across the Web, the spiders no longer register it. Worse yet, it now diminishes the value of other, newer content that you want to highlight.
7. Forgetting that content is still king.
There was a time when the quality content that attracts eyeballs wasn't as effective as certain SEO tricks when it came to luring in the spiders. That's no longer the case. The most important thing to remember about the Panda and Penguin updates is that they did nothing to diminish Google's affinity for content that is widely read, shared, and linked to by credible, relevant sources. As such, providing your audience with consistent value is still the best way to create the organic buzz that the search engines will crave even after Panda and Penguin are relegated to the annals of search history.

Wednesday, June 13, 2012

Search Firm Goes Offline to Find Best Candidates

SEO and PPC specialists iProspect Norway have struggled to find good candidates when trying to hire search marketers and technical staff. The normal channels and networks didn't work, but by chance they stumbled over a recruiting goldmine. 

Performance marketing firm iProspect has been growing at a rapid pace the last couple of years, but have always struggled to find the right candidates. 

We were using all the standard online channels, our own blog and even Google Adwords, but great candidates were few and far between, says Magne Uppman, CEO of iProspect Norway.
Seminars proved to be a goldmine 

The influx of good candidates changed when iProspect began promoting that they were hiring at seminars.
We noticed that people seemed interested when we casually mentioned that we were hiring at a seminar dinner, so we decided to take a more direct approach at our own free seminar, SuperSearch. 

At SuperSearch, they presented an award-winning case and told the audience; "If any of you want to work with such cases: We are hiring and would love to talk to you". The response was massive. 

Suddenly we were getting a whole other league of applicants: seasoned search marketers with real drive, says Uppman. 

And when you think of it, it's no surprise. People attending seminars are people either eager to learn or bored of their old jobs. Or both! A smorgasbord for companies looking for candidates.
About iProspect 

iProspect is a leading, global digital marketing agency specializing in natural search engine optimization, paid search advertising, online display advertising, web analytics and other related services. 

Founded in 1996 (two years before Google) it has 48 offices in 45 markets and employs more than 1200 people. 20 of these work for iProspect Norway. 

Monday, March 19, 2012

Google to Penalize Over-SEO'd Sites

The never-ending chicken-and-egg issue of gaining ground in Google results is about to take another abrupt turn. According to Google's Matt Cutts, the company is working on a new set of tweaks to the fabled "GoogleBot" that will penalize sites that over-optimize for prime Google results.

Search Engine Land's Barry Schwartz reports that Cutts let the impending tweaks slip out while speaking at a panel at this year's South by Southwest conference in Austin, Texas. The goal, said Cutts, is to "level the playing field" between sites that focus on excessive optimization to achieve strong Google results versus sites that hit Google naturally through strong, relevant content.

"We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't so SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now," Cutts said.

Cutts added that the optimizations could hit anytime between the next few weeks to a month from now. Google hasn't gone on record with any additional details as to what its optimizations might include – fair, since additional details about how the GoogleBot will rank sites could invariably assist those looking to re-game the rankings for their benefit. It's also unclear as to how Google plans to "penalize" sits that over-optimize, or even if there's going to be a way for website operators to determine whether they fall below this threshold or not.

According to a recent report by the Wall Street Journal, Google is working on integrating "semantic search" technology into its primary search system. This would give Google the ability to better answer users' questions and search queries immediately, rather than merely point them to a list of websites that might contain the answers they seek.

In the Journal's example, a user could search for the phrase "Lake Tahoe" and receive a list of facts that Google's already parsed about the lake — it's location, altitude, average temperature, et cetera — instead of just a list of sites that could provide this information, were a user to dig deeper. Google's semantic search will be powered by a database that currently contains more than 200 million "interconnected entities and attributes," said Google senior vice president Amit Singhal.

Sunday, February 5, 2012

5 big SEO changes you might have missed

Google makes significant algorithm updates

Making algorithm updates is nothing new for search giant Google, but their latest update, "freshness," will impact 35 percent of online searches. This new algorithm will ensure that recent content is at the top of search results. Google is aware that not every search query is best with the "freshness update." For instance, a chocolate chip cookie recipe that was posted nearly ten years ago is still served as one of the top results, because of its popularity -- with more than 5,000 reviews and thousands of "saves," Google knows that this recipe is what people are looking for.