Monday, December 24, 2012

Search Engine Optimization Norway announces several new promotion services

Search Engine Optimization Norway is pleased to announce the addition of several new Norwegian SEO services that include video promotions, press release promotions, Norwegian article writing.

“We review clients’ websites and identify the keywords that best match their niche to generate quality traffic that’s more likely to convert, resulting in more sales. We can also offer Norsk SEO services to establish one way links from high-ranking and authority sites to improve your site’s authority and ranking,” said an SEO Norway spokesperson.

According to the company, Norwegian SEO improves inbound marketing by attracting visitors that are already interested in clients’ products and services, making search results more relevant and increasing the likelihood of conversion.

According to Search Engine Optimization Norway their new SEO services include professionally written Norwegian articles and distribution, social bookmarking, PPC ad management, facebook promotions, and press release promotions.

“Our team of professionals create a promotional campaign that is tailored to your company’s website, your industry, your current needs, and your targeted audience. SEO in Trondheim Norway ensures your website achieves your online goals.

“Campaigns include unique content and a linking strategy that will mold your compay’s online reputation, increase visibility in search engines for results in Norway, and drive targeted traffic to your website. Search Engine Optimization Norway will deliver the online results your business needs in a way that is search engine friendly and within budget,” added the spokesperson.

In a study Search Engine Optimization Norway recently completed, they found many companies either avoid or overlook social platforms like facebook marketing simply because they don’t understand how it works. The company added Fan Pages and Norwegian facebook ads extend clients’ reach on important social platforms.

Monday, December 17, 2012

Local Search Optimization—Capture Your Inbound Market

Local Search

According to Google, almost three quarters (73%) of online activity is related to “local” content and 97% of consumers (that’s pretty close to all) search for local businesses online.
Do these statistics surprise you?  It’s true—when it comes to daily searches for information, the majority of people are looking for local products or services that will solve or at least ease their everyday problems.
So, is your company and online content meeting the needs of local customers?  Whether it’s on your website, your blog, your social media accounts or anywhere on the Web, if your content isn’t optimized for local search, you’re missing out on a huge opportunity to capture your share of this lucrative market.
Let’s look at a short list of some of the ways you can optimize your local SEO, both “on-site” and “off-site:”

On-Site Local SEO

The content on your site itself, and the SEO techniques that you use to categorize it with search engines, have a big effect on your visibility with local customers.  A few points to consider—
  • Long tail local keywords—start with a good selection of highly targeted local keywords and phrases.  For example, Denver business owners are far more likely to search for the term “internet inbound marketing service Denver” than just “internet marketing service”—which could take them anywhere.  Insert these geo-targeted keywords into each page of your site, at a density (frequency) that reads naturally for humans.
  • Optimize for each location—if your company has multiple locations, create pages optimized for each one.  For example, your Aurora store will not show up under keywords and meta-tags designated for Greenwood Village or Denver.  Each location and its page should have unique meta data and content that refers specifically to that geo-location.  It’s like having a home page for each location (only better from Google’s perspective), and it’s good for your inbound marketing efforts.
  • Use rich snippets—Once Google understands what your content is about, you can add a feature called rich snippets.  These are short lines of text that appear under search results that describe to users what the page is about.  This is a great tool for local users who want to know information such as customer reviews, a restaurant rating or a piece of interesting news from the company.

“Off-Site” Local SEO

Apart from your site, there are many ways that you can optimize your content for local search.  Utilizing third-party sites and services, for example, can give your content a real boost by helping you to categorize and distribute it so that interested consumers can find it:
Google Places (now being migrated to Google+ Local) —Google offers this free service as a type of online Yellow Pages (you remember those, don’t you?)  Claiming your Places/Local listing gives you an opportunity to get found by the local market.
Just like a Yellow Pages ad, you can include relevant information about your business such its category, hours of operation, payment options, reviews, etc. It adds keyword-rich content to your company’s online content library and gives you visibility for your keywords, to improve organic search rankings.
Google Plus Business Page—If you don’t have a Google Plus business page, get one.  With the advent of “social search”, and search engine algorithms designed to give it a more prominent role in rankings, social media content that is optimized for local search gives you a powerful edge in your local inbound marketing efforts.
Social content is shared, and, it has a lot of clout with search engines.  You can create an entire network of connections with your page and market it on your site, your blog, etc.

A Great Local Search Tool

A great site to use to ensure you are signed up with all the local search directories is  This is a free service that looks at the local search directories to verify that your business is listed there.  It also provides a link to each directory so you can claim your company’s listing if you are not already on it. (Note: we do not have any connection to this service.)

Link Building

Link building—Having others link to your webpage, blog or other content, especially from other local businesses, strengthens your local presence on the Web.  Links usually come to you when someone discovers your content and finds it compelling enough to share with others.  Links can come from other social media accounts, related blogs and reviews of your business on other sites.

Bottom Line

Do the above suggestions sound a little too technical for your taste?  Contact an inbound marketing specialist to give you a hand.  While the concepts are pretty straight forward, they won’t do you any good unless you implement them.

Monday, December 3, 2012

How Can You Show Potential SEO Clients That You’re Trustworthy?

Search engine optimization (SEO) is not unlike a lot of businesses. When it’s “hot”, everyone wants to jump on the bandwagon.

How many people wanted to build the next Google, Facebook, or [insert company name here]?
Same for SEO.

One of the chief reasons why I have written so many columns on SEO, and involved myself with speaking/moderating at conferences and even teaching SEO is to try and show some “thought leadership”, and differentiate my company from those that send out cringe-worthy emails boasting their prowess and guaranteeing “top 10 Google rankings, overnight!”

Still, though, it seems like a good percentage of people laying claim to “doing SEO” really don’t. And, because their rates are typically very favorable (read: “cheap”), a lot of business owners are inclined to give them a shot. Then, months later, they realize that not much is happening/changing and they walk away – thinking to themselves, SEO doesn’t work…I tried it.

That’s a damn shame.

Ex-Googler Andre Weyher, who worked on Google’s webspam team with Matt Cutts, was recently interviewed by Jayson DeMers and asked about the “biggest misconceptions or myths that he had seen about ‘bad links’ and link profile penalties in the SEO community." His response:
I think I could write a book about this topic! SEO is an unprotected title and anyone can call him or herself one. The result of this is that there are almost as many opinions as there are SEOs. Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by Google”, I see a lot of people panicking and cutting off the head to cure the headache due to lack of knowledge.
Damn skippy. That’s the truth.
Whether it’s the IT guy who says “I can handle the SEO”, or the web design firm who claims to “build in” SEO with their websites or the marketing person who says “I can write a title tag”, the vast majority of “SEO advice” that people are getting is coming from folks who don’t – in my opinion – “really” do this.

OK, yes, sometimes all a website needs is some decent title tags and clean/good URL structure to make things better. However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone who really does this for a living.

Would the web designer really know what good link building is, in today’s environment (or how to do it)? Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals? Or website quality?

Still, though, the industry still has a bit of a reputation management issue. And, to be fair and completely honest, my company had a bad review on Yelp (happy to share this story with anyone who wants to discuss) and this one bad review cost me – at least – one prospective opportunity.

All it takes is one bad review for folks to say “NEXT!”, because they are completely gun shy about selecting a firm that won’t work out. We have many other (positive) reviews, but they were filtered (Yelp first time reviewers’ reviews can be filtered).

Typically, I don’t spend a lot of time on our own company’s SEO efforts, but after knowing that I had lost an opportunity, I felt compelled to do something about it.

The same person who had told me that they weren’t going to consider us because of our Yelp Review also told me “you’re not an accredited business with the BBB”. That sealed our fate, apparently. So we took the following steps:
  1. Became accredited with the BBB.
  2. Found a Yelp power user who was a client and asked if they’d mind writing an honest review. (We have two reviews as of this writing.) 
  3. Posted a video interview with a long-time client on YouTube and optimized the title to include our company name plus the word "review". (If you do this, consider including it on an optimized testimonials page on your website.)
Now, I can’t say that any of the above has proven any attributable ROI to date (we just uploaded the video to YouTube in late October), but I have taken some additional steps to try and provide some additional peace of mind to those who may be considering our company and showing that we are worthy of trust.