Monday, November 28, 2011

Adobe Integrates BrightEdge Technology, Opens Search Campaigns

Adobe has integrated digital marketing suite technology from search engine optimization platform provider BrightEdge to support search marketing campaigns. The companies plan to announce the integration on Monday.

SEO and paid-search campaigns influence each other. Web analytics supports both. The module combines BrightEdge SEO data with Adobe's Web analytics and bidding optimization features.

The integration across BrightEdge S3 and both Adobe SiteCatalyst and Adobe SearchCenter+ aims to knock down the walls separating organic and paid-search campaigns. It pulls in search query terms and rank for company marketers using the platform, as well as organic search-ranking data from competitors.

The combination allows users to see how paid and organic campaigns rank and provides on-site engagement or conversion metrics in one report. It also supports an unlimited number of SEO keywords, keyword groups, business units and results for more than 40 countries and major search engines from the ISO-security certified BrightEdge platform.

Marketers integrating the BrightEdge S3 platform and Adobe SearchCenter+ can create bid strategies based on both paid and organic keyword activity, as well as gain access to combined reports and rich keyword expansion possibilities. The hope is that SearchCenter bid rules can return higher return on investments, because there is a better understanding of the value of a keyword, rather than just its paid-search value.

Adobe began building a strategy to support search engine marketing just prior to the acquisition of Omniture about two years ago, according to Christopher Parkin, who heads Strategic Alliances and Genesis Solutions at Adobe. "It's only been in the last year that we began integrating with SEO partners," he said, explaining that Genesis also offers integration with other search platforms from Conductor and Search Metrics.

Parkin points to BrightEdge's global footprint to support engines from Google and Bing to Baidu in China, as well as the quality of information. There are about 1,500 live integrations across Genesis, supporting a variety of services in addition to search marketing.

Monday, October 3, 2011

SEO Certification Training Program Announced in California

The Bay Area Search Engine Academy, an SEO certification training academy has announced that there are still openings available in their October 2011 search engine optimization certification course. Registration is limited to fifteen people in the class, which will be held in Oakland, California.

Thomas Petty, President of the Bay Area Search Engine Academy said, "These are not seminar format classes with a room full of people. We keep the classes small so each of the students gets lots of individual attention during the course of the week."

Each student is asked to bring a wireless-enabled laptop and work on either their own website or their client's in the class. They are each given class time to present problems to the other students, get constructive feedback, and help each other on solving common SEO problems.

The week starts by teaching an easy six-step process that gets its students ramped up quickly without having to know technical code.

"Anyone can learn our six-step process and get good SEO results," Petty adds. The rest of the week is spent learning more advanced techniques that can get a business listed on the search engines many different ways, culminating in an examination to attain SEO certification.

Graduates of the Master-level course also receive six months of mentoring and support after the course ends. Petty said, "The follow-up mentoring for Master SEO certification students is probably one of the most valuable parts of the program, because we cover so much material in one week. This gives students additional support after they leave the classroom."

Business owners, web designers or employees in charge of marketing can register online at the Bay Area Search Engine Academy's SEO class registration page or contact them directly toll-free at (888) 807-5658. Corporate departments who want to register multiple students can contact them directly for more information about continuing education units (CEUs).

SEO certification training classes have also been scheduled for the first quarter in 2012.

About the Bay Area Search Engine Academy

The Bay Area Search Engine Academy is part of the Search Engine Academy, started by John Alexander and Robin Nobles. They teach a standardized curriculum at all their academies around the world. Thomas Petty is a Master instructor and popular public speaker who has taught SEO techniques to businesses from all over the world.

Thursday, July 21, 2011

3 Reasons Google Is Killing Internet Search

Searching just isn't what it used to be.

Last week, there was much braying about a report concerning how we remember -- or fail to remember -- information that's readily available online. The researchers confirmed what most of us already know: Google is making us forgetful.

The truth is that over the past few years, most of us have adjusted the storage space in our gray matter to dump trivia, such as the dates of Napoleon's various invasions, in favor of hopefully more important information, such as why Napoleon invaded various countries. When speed dialing came along, for example, I suddenly stopped memorizing friends' phone numbers. Why waste the neurons on something that's available at your finger tips?

No, the real trouble with search engines, in particular Google, isn't that it's making us stupid, it's that it's giving us stupid results. Sorting through the digital flotsam and jetsam of the World Wide Web is no easy matter to be sure, but it seems that with each passing week, Google's search results become more disappointing.

1. Faulty algorithms

Some of this is directly the fault of the algorithms -- the rules and formulas -- that Google uses to rank its results. For example, Wikipedia is far too often at or near the top of any arbitrary search. The site is far from authoritative (students are constantly told not to use Wikipedia as a source), yet Google still gives it top billing.

In an attempt to give us what it thinks we want, Google also often filters and sorts results based on other information about us. For example, traveling this summer I found it endlessly irritating that Google would assume I wanted local results -- sometimes in a foreign language -- for wherever I happened to be.

It's an annoying paternalistic assumption: Most people in Peoria want to see these sites, which is quite different from what people in New York City want to see.

2. It's tough to be king

Another big problem: Google's too successful.

According to research firm Compete, Google holds nearly 64 percent of the search engine market. It's next biggest competitor, Microsoft's Bing, holds a mere 17 percent. Google's success makes it a target, not only for scammers looking to game the search engine but also for an army of "experts" looking to help businesses claw their way to the top of the search results.

Those looking to leverage Google for nefarious purposes are legion. There are digital hucksters known as lead generation sites that hijack local addresses and do extensive NAP work (name, address, and phone number) so that when you search for, say, a locksmith or roofer in your area, you end up with results from virtual clearing houses that aren't even located in your state.

Malware and hackers are even more insidious. These cyber crooks purchase domain names in bulk and plant tempting sites designed to creep up Google's page rankings and infect unwary searchers. The problem is so severe that Google often has to shut out sites en masse, recently blocking roughly 11 million domains from its results.

3. Search engine optimization

Still more corrosive are attempts at so-called search engine optimization or SEO. Experts in this area promise companies that they can improve page rankings by doing everything from fixing keywords to reorganizing a Web site.

SEO firms argue strenuously that they are legitimate businesses, but in general much of what they do undermines Google's original intent, namely to analyze the content of pages and Web sites, independently determine what those page are about, and deliver relevant results.

Attempts to change the content of what's on a page to make it more appealing to the search engine in effect changes that information, often making it less relevant and in effect foiling the search engine's endeavors to be accurate.

Our search results were just fine before SEO came along, thank you very much.

All of this is a result of the fact that Google is the world's most popular search engine, which makes it a target. Google fights a daily cyberbattle to keep its results relevant, but it appears to be losing the war, drowning in a sea of SEO.

Perhaps the only way to make Google better is to make it less popular.

So the next time you go to Google something, don't. Try a different search engine, such as WolframAlpha (for scientific topics), Omgili (for message boards and discussion groups), Lycos, DuckDuckGo, or Quintura. They may give you better results -- and help save Google in the process.

Thursday, June 30, 2011

Google's Panda Update changed the old SEO method

Forget about the old Search Optimization Engine (SEO) rules. Google had changed the method that had been applied for over ten years now. Google Panda will replace the Page Rank rules and if you want higher position in the search engine enumeration, the site has to be a high quality one.

This is how Google chose to avoid the fake traffic on the websites and with this method to be better placed into the search engine qualification. Google Panda has an additional quality upgrade.

The ranking methods will be based more on the way the people are searching for one site’s content than the links from other sites that was the old method that hadn’t had best results for a while now, because the costumers found out several ways to trick the Google’s ratings.

The company’s officials announced that Google Panda is here to replace the old Page Rank method that had a lot of complaints. It will matter less the way other sites are sending traffic than the way one user uses the site.

It will matter most the time that one user is spending on the site, the pages that he uses and the way he navigates through it.

Google Panda will have an automat system that counts the way users are treating the site and the interest that they have on every page of the site. This is the new quality method that will have the most powerful influence on Google rating.

The new SEO method is a quality orientated one, because Google found out about the easy methods to trick the old system.

This is why Panda system will pay more attention to the site, individually and not by the way it is looked by the other sites.

This is a new method to stop the low quality sites to have the first position in the Google search in the expense of the high quality sites, with interesting content that is capable to attract the users in using it at its most.

More, depending on the time that one user is spending on the site, Google registers the level of experience that the user has it on the given page and this will be one of the indicators.

More, the bounce rate will be another one and it will be a very important instrument that will give Google information about how the user landed on the site and how long will take until he will close the page.

Thursday, June 16, 2011

Search Engine Marketing Firm Announces New Ecommerce-Focused SEO and PPC Management Services

Search engine marketing firm Search Mojo announced today that they have expanded their search engine optimization (SEO) and pay-per-click (PPC) ad management services to optimize organic rankings and return on investment for ecommerce websites. The new offering combines a unique approach of optimizing broader descriptive phrases and terms with detailed, long-tail keywords, such as specific product names and SKUs. Using this approach, Search Mojo ecommerce clients have recognized as much as 25% in additional, previously unseen sales via organic and paid search.

“While many SEO and PPC agencies address, there’s an incredible opportunity available to ecommerce sites to harness the power of long-tail search terms. These very specific search terms, such as SKUs, may not have many individual queries each month, but the each often brings a high conversion rate at a low cost per conversion, making them very lucrative terms for SEO and PPC. Essentially these terms are focused on buyers at the purchase stage of the buying cycle. But until now, it’s been difficult for ecommerce companies to advertise on every SKU due to the sheer volume of SKUs and the manpower involved in creating the infrastructure to advertise on them,” said Janet Driscoll Miller, President and CEO of Search Mojo. “Search Mojo’s new offering, however, makes it possible to advertise on an unlimited number of SKUs as long tail terms in near real-time, even automatically pausing ads for SKUs that are out of stock. By opening up this new set of keywords for our ecommerce clients, we’ve seen upwards of a 25-40% lift in new sales from organic and paid search at minimal cost per acquisition.” 

Additionally, the increase of mobile search has driven even greater importance for the use of SKUs as keywords in organic and paid search. As buyers are using mobile phones to scan SKUs and comparison shop via mobile search, ecommerce companies, especially resellers, will need to ensure they have visibility on those SKUs to be in the buyer comparison process.

Features of Search Mojo’s new ecommerce SEO and PPC offering include:
  •     The ability to advertise and expose all SKUs as keywords
  •     Auto-pausing of ads as SKUs go out of stock to ensure the advertiser isn’t paying for clicks on ads for products that are not currently in stock
  •     Auto-bidding on ad position based on pre-set profitability, ensuring the best ROI for all keywords based on profitability levels
  •     Customized paid advertisements that can include product variables such as price, shipping amounts, or product details (such as color, sizes or product condition) within the ad, reducing unwanted or untargeted clicks by providing the searcher more information pre-click
  •     Exposure of all products across both organic and paid search, including products in more comparison shopping opportunities
  •     Capture more buyers at the purchase stage of the buying cycle
Search Mojo also provides ecommerce clients with a near real-time dashboard to monitor SEO and PPC metrics up to the minute, including sales from these channels.
To learn more about Search Mojo’s new ecommerce offering, visit Search Mojo’s website at

Tuesday, May 31, 2011

Content is king in terms of SEO

In today's digital world, it's essential for a small business to leverage search engine optimization to bring its online presence to the next level. Incorporating a variety of SEO tactics into a business marketing strategy will help a firm gain a greater number of consumers and push its brand image to the next level.

When it comes to SEO, experts often utter the phrase, "content is king." A company should post regularly updated content that features a variety of keywords - optimized for its industry and market - in order to rank high among search engine results.

"When you are making use of a blog in endorsing your small business, give your readers constructive content within your web site website. It is also imperative that you supply persistent updates," the UK News Reporter noted. "Regular actions on your blog will permit the major search engines to index your web blog rapidly."

Additionally, a firm should complement its SEO efforts with social media marketing. Not only can a business link back to its website using content loaded with keywords, but it can also boost its search engine ranking on its social pages by leveraging the same strategy.

Tuesday, May 3, 2011

The Role of On-Page SEO Content: Relevance, Not Rankings

People love to talk about the ways that search engines determine their rankings. I always advise our clients to stay away from trying to find "the edge of the algorithm" or any practices that are manipulative because of the risk these tactics carry, but the search engines continue to have many limitations on what they can do, and how they interpret what they see. 

Therefore it is prudent for publishers to understand the landscape, and do the right things to make the job of the search engines easier. The SEOmoz ranking factors survey includes a great pie chart showing an estimation of the weighting of the various ranking factors:


However, this picture was reshaped back on February 23 with Google's Panda update. With this update Google added the notions of user engagement and content quality firmly into the mix. This led me to more recently propose a different view of SEO ranking signals:


As you can see in this model, I guessed that the broad category of social engagement and content quality now represents a large 20 percent piece of the Google rankings pie. As I defined it, this piece includes a variety of user engagement signals, such as the way people interact with your site, some form of evaluating the content itself, how your metrics compare to competition on a per search query basis, and more. 

I should also note that less is currently understood about the way that Bing is using similar signals, so this discussion is oriented around Google, but Bing is likely doing similar things.

Let's Go One Step Further

When I speak with people about on page SEO, I often refer to it as being required to gain "entrance into the competition":

What I mean by this is that you can't compete for ranking on a specific keyphrase unless your web page provides signals that suggest to the search engine that the page is a good match for the user query. For example, if your page is about Tupperware (for example, look at this page), there is little chance that you can get that page to rank for the term "used cars." It just isn't relevant. 

Of course, a few years back there was the notion of Google (or link) bombing, where SEOs ran some experiments to make irrelevant pages rank for various search queries solely through implementing lots of links to a web page using a target keyphrase. Search engines have mostly solved this problem.

So far this is all pretty straightforward, but the notion I'm putting out there today is that from an SEO perspective that on page content is not a ranking factor. It is solely about helping establish what search queries your page might be relevant to. 

Here's what an adjusted ranking factors chart might look like if you take this into consideration:

This may be a subtle mental shift but I think it is am important one. If you work with clients, or within an organization, with people who have a limited understanding of SEO, you can often find yourself in discussions where they are unwilling to make adjustments to on page content, because they don't see why they should make those changes. They may not realize that the result of that is that those pages end up having no possibility of ranking for a particular term.

There is also the flip side of overemphasis. I have encountered countless people who think that SEO begins and ends with on page SEO. 

"I've optimized the site itself, so I'm done, right," they ask. 

Well, no, you aren't. It simply buys you a ticket to the competition (it makes you "relevant" to the query).
This is an essential step to success. You don't get to play without it, but there is far more work to be done before you can declare victory. This is the link building, and engagement optimization which make up a full 96 percent of the rankings picture in my adapted chart.

One side note: the only way on-page optimization can enter into the rankings chart is if you engage in keyword stuffing of any kind. This is still something that you can encounter on the web, and I believe that any sort of abusive practices can become a negative ranking factor, but for purposes of my chart, I have chosen to start with the assumption that this type of practice isn't a consideration.

Tuesday, April 19, 2011

Search Engine Optimisation Company, SEOValley Ranks No. 6th for Link Building by

SEOValley Ltd, one of the fastest emerging search engine marketing companies in UK, has been allotted 6th position amongst the top search engine optimization companies for their link building services, for the month of March, 2011 by, an independent authority on search vendors.

SEOValley Ltd, one of the fastest emerging UK internet marketing companies, has been allotted 6th position amongst the top search engine optimization companies for their link building services in UK, for the month of March, 2011 by, founded in 2003, has been identified as an independent authority on search vendors. They regularly review 3000+ firms from over 130 countries to evaluate and identify the best companies that provide services and products in the internet marketing industry. They gather information about products and services, consumer demand in the marketplace, monitor industry-wide trends, exhibit and meet countless firms at industry tradeshows, and often even visit firms that are evaluated.

“We, at SEOValley Ltd, conduct a thorough analysis of your existing backlinks as well as those present on your competitor’s pages, to search for opportunities and to identify targeted websites relevant to your industry. Through our affordable link building services, you will achieve your search engine targets quickly," says Zaque Hussain, Director of Business Development, SEOValley Ltd.

The in-house team of link building experts at SEOValley Ltd believes in creating customised solutions for each of their client. With their extensive range of services, your website can gain high quality traffic from all major search engines, social networks and social media websites. All their link building services act in accordance with Google webmaster guidelines and Yahoo! search quality guidelines.

Some of SEOValley Ltd’s interactive marketing services and solutions are: search engine optimization, conversion optimisation, search engine marketing/ pay-per-click management, social media optimization, off-page optimization/ strategic link building, local optimization, website development, website designing, application development, website testing, etc. This web optimization company represents clients across UK as well as abroad. Their clients include both large and small corporations, online and offline agencies, consultants and other professionals. Most of their clients are earned through referrals from other clients and colleagues. For more information, please visit their website: .

Tuesday, April 5, 2011

SEO: Art or Science, or Are You Putting Lipstick on a Pig?

When I searched the term "search engine optimization" on Amazon recently, I saw about fifty titles. And who with a business website hasn't received a drizzle of phone calls and gaggles of emails from all over the world offering, nay guaranteeing, to get your site in the number one position on Google?

With all these books and experts you might think it is terribly difficult to get high ranking and there are exact steps to take and if you take those steps, you will be at the top. Yet when you survey the results, it appears there's many a slip between cup and lip. Were it that easy, everyone could be in first place.

How much of a role does art play in SEO? How much does the art of marketing contribute to success? Or, as some might claim, is it all science?

In many fields it is not enough to know what to do. You need to know how to do it, and why to do it. Without knowing the why, you can't make optimal choices. And, as in cooking, writing a recipe is a far cry from attempting to execute it flawlessly. How hard do you beat the eggs? How hot is medium heat? Is that vegetable or fruit really ripe or over ripe?

An artist in the kitchen might look at the whole picture a little differently than someone unfamiliar with kitchen tools and materials. A chef will know from touch if the temperature is right, if the food is fresh, and have the experience to know that he needs a thick pan for one task and a deep one for another. The chef understands the art of cooking.

In search engine optimization, there are similar subtle aspects to consider that may go right over the head of someone lacking an appreciation of classical marketing. I am defining marketing as the analysis of what customers want and the strategy of how to give it to them.

In marketing it is crucial to understand the customer's needs. In SEO, it is important to understand both the customer and the middleman that mediates what the customer will be shown. That middleman, the search engine, acts a bit like the producer at a night club, picking acts based on what his customer wants. He determines what the audience sees.

In our example, the owner of the club is Google and the producer is the Google algorithm. The person doing the search is in the audience inside the club. The producer picks the show, the audience only can choose the club, thus picking the show indirectly.

How? The audience, the searcher, knows what they want and always has the option to go to another club if they aren't satisfied. Just as when you search Google, you always have the option to go to Yahoo or Bing. Like the club owner, Google gets its revenue from people attending the show. Those are the searchers getting what they want in the easiest way and in the best form possible.

Scientific approaches to SEO often miss the point that Google, like the club owner, is motivated to provide the most valuable information possible, because if they don't they lose the audience and all the ad revenue generated from that audience clicking on those Google Adwords.

If the audience in the club were scientific about the shows, they might ask for shows of an exact length, ones where everyone wears red, where the song titles all have three words, where the lighting is intense, and the sound track has a certain number of instruments. But, we all know that isn't how a good act is put together. A good act depends on intuition, feeling, skill, experience, and knowledge. Those are not just rules and steps read from a book.

The Google algorithm is said to comprise hundreds of criteria, and we have to guess what many are because Google doesn't want us to game the system. I can tell you that it is a constantly improving attempt to evaluate web pages by formula in the hope of providing the most valuable results to the searcher. It simply wants to give you what it thinks you want: quality results.

Why might a scientific approach miss the point? Because it is nearly impossible to model the Google algorithm in a set of instructions to humans, especially when we are guessing as to the content of the algorithm. And a scientific approach has no way to quantify something as abstract (artistic, if you will) as "the most valuable information possible." It can only make assumptions based on what it reads.

Notice that I didn't say it wanted to give you sites with five word title tags, or a specific number of words or headlines. It sniffs out what it thinks is the highest quality information, even depending on rumor and innuendo from blogs and links.

But quality in this context is not the quality of content that your English teacher demanded. It is quality as might be determined by a machine that can't understand your thinking, only your presentation and words. It can detect poor writing and grades you like a grammar teacher.

Google pretty much likes what I like when it comes to packaged information and uses a similar method of selection. I pick up books to look at based on their title. I go into bookstores based on their stores reputation. I scan the table of contents in books and the headlines of articles before I decide to read them. I can determine instantly whether the book or article I am holding is of value just seeing a few words in the titles, chapter headings, and headlines.

You probably do that as well. That is what Google does and that is what you have to address in search engine optimization. You must provide quality to be judged superior. The art is in quality, where science can't go.

Thus I would argue that a successful search engine optimization strategy is the result of analyzing what the ideal target customer is seeking in the way of information and crafting the web page and site to provide it in the most desirable and concise form, even before any technical SEO tactics are considered.

If you do that your site will be seen as valuable, people will link to it and write about it and your site will gain momentum.

Only once you have carried out what I call an artistic marketing evaluation (I don't mean the design), looking at the web site through the eyes of the customer, and done all you could to improve the value to that customer, should you attempt to use SEO tools to polish the site's technical aspects.

First give the searcher what they want. Only then should you optimize so the search engine sees your quality more clearly. Otherwise you may be putting lipstick on a pig.

I would argue that a site with high value content, organized well and professionally edited without any tricky SEO will be preferred by searchers and rank higher than a site with mediocre content and organization that is all tweaked out using a formulaic approach to SEO.

In other words, give the customer what they want first, then you can play with the SEO. Art before science. If you have a commercial website that deserves to be on the first page of Google, contact me at

Thursday, March 31, 2011

How To Select Keywords For SEO?

For a startup with any sort of online presence, it’s critical to be found by Google. Search Engine Optimization, being ‘free’, lets you optimize your site to be found by Google.

This article is about a key issue startups confront once they decide to do SEO – what keywords to pick?

How do you decide what keywords do you do SEO for? Do you shoot in the dark, and come up with a best-guess of what might be the best keywords for your business?

Do you pick keywords with the highest search volumes? What if these keywords happen to give you very low conversion rates? What if they are highly competitive? How do you prioritize the various keywords you can pick?

One way to figure out the best possible SEO-keywords is to run an SEM campaign(using Google Adwords) for some time, so you can get a sense of what the most profitable keywords are.

You can rank keywords by their cost-per-conversion. This factors in intensity of competition as well(as more competitive keywords will have higher costs).

This gives you a quantitative measure of exactly which keywords are going to be the most profitable for your SEO. (If it takes too long to get enough conversions, you can still rank keywords by click-through-rates or cost-per-click).

This will involve some expenditure on SEM(during the testing period), but it can save you a lot in terms of opportunity costs.

Wednesday, March 30, 2011

Top SEO Company Featured in Leading Business Magazine

The president of, a SEO company located in Westlake Village, CA, has been featured in C-Suite Quarterly Magazine. Craig McCracken, President, is an SEO Specialist that has worked in Internet Marketing and Search Engine Optimization for over a decade. His feature story in CSQ highlights how to “Increase Business with Search Engine Optimization.” specializes in effective online marketing services such as local SEO and nationwide SEO, as well as link building, social media marketing and text and banner advertising. From brand new websites to those listed in the top 10,000 websites worldwide, Craig McCracken and the RankGiant team have dominated top organic search engine rankings with significant results. Recently, C-Suite Quarterly, a leading regional business and leadership magazine, featured Craig McCraken in their Spring 2011 issue as a CSQ Advisor in the Business and Technology section. The magazine has recently covered feature stories on renowned business leaders like Jeffrey Immelt, the Chairman and CEO of General Electric.

On SEO, McCracken affirmed that, “Search engine optimization is a must these days. There really is no option if you are in business. Customers are no longer looking in phonebooks for the services they need, they are going straight to search engines such as Google, Yahoo and Bing. If Google can’t find your company, then neither can your customers.” Everyday the market place is growing, with companies new and old competing for the limited pool of customers in their industry. With search engine optimization it’s easy to get your company to the top of organic listings and get found by your target market.

Tuesday, March 29, 2011

SEO Mistakes: Could It Hurt Your Business?

Search engine optimization can be seen as the only best way to drive traffic to your website if you have no budget to invest in paid advertising. Yes, there are additional methods for advertising your site, of course when it comes down to search engine optimization, nothing else is similar. Nearly every active Internet user is reliant upon search engines, such as Google to obtain websites and targeted information. Your website can focus on whatever you want it to, and still be eligible for getting free traffic from the search engines. In the remaining portion of the article we will be sharing three SEO inaccuracies you should be avoiding if you dearly desire to make the most form your efforts.

SEO is not a one-time-effort. It is a long duration process, often without end. Obtaining a website which categorized according to objected keywords could take several weeks and occasionally months, depending on the type of competition. If you aren’t unswerving then getting to an upper level can be really hard to do, on account of it requiring you to put in several hours and surrender yourself to it. Even once you have met a higher class, you’ll still need to labor over maintaining that class. It’s not actually all that uncomplicated, though at the same time it’s not real strenuous if you’re taking step toward reaching your goal each and every day.

Keyword research happens to be one of the most important elements of search engine optimization. Targeting the wrong keywords and not focusing on the keyword phrases that are targeted then you are obviously making a mistake. You need to find keywords that are related to your website/niche so that you can get ranked in the right category, and drive targeted traffic to your site. What we mean to say when we are talking about keyword phrases, it makes sense to go for keyword phrases. Making sure that your keyword research is done correctly will help you in the long run.

Finally, you shouldn’t attempt to trick the search engines into ranking you well by creating doorway pages created by cloaking methods. Techniques like this worked in the past, when search engines were less sophisticated, but they’ve evolved quite a bit in the last few years. It just doesn’t pay to try such tactics like having cloaked web pages, as once the search engines find out, your site will be penalized.

Better exposure and getting your site ranked are the most important things in this article. To make your website successful you need traffic that converts. Get started now so that you can apply these tips and see the difference it will make.

Tuesday, March 22, 2011

Where Do Your SEO Clients Really Rank In SERPs?

Apparently it has become a problem for companies to accurately determine through reports where they rank in organic search listings, since search engines have begun to favor local listings. Google, for example, favors location in search engine page results for companies that have filled out Google Places profiles, according to some search engine optimization (SEO) experts. It has complicated SEO efforts to achieve above-the-fold or even first-page ranking.

A company whose founders have roots firmly planted in SEO will debut a feature Tuesday that reports where an SEO's clients actually rank in the organic search engine results pages (SERPs), taking into consideration local listings in Google and Bing.

The product, SyCara Local Plus from SyCara, also checks rankings from ZIP code or geographic location to measure the influence of SEO efforts for clients by geography. As Google, Bing and other search engines market local listings, it will make it more difficult to move up in search rankings.

The market for local listings on computers and mobile continues to skyrocket, along with online advertising. Local advertising revenue will reach $153.5 billion in 2015 -- up from $136.3 billion in 2010, according to research from BIA/Kelsey released Monday. The firm estimates local online/interactive advertising revenue will reach $42.5 billion by 2015, up from $21.7 billion in 2010.

Fionn Downhill, VP of strategy at SyCara, believes local search will influence some industries -- such as the travel industry -- more than others. Providing an example, she says SEOs that are attempting to get a Las Vegas hotel to rank high in organic search may find that local listings in Google Places can much too easily push a company's ranking from one to 10 overnight.

SyCara, which bases the product on an algorithmic model, had simply relied on keywords to determine rankings in the reporting tool. Now the reporting tool monitors keyword, location, and language. "A keyword" becomes one keyword in a specific location. It will change based on geography.

The SEO ranking tool also measures videos and blogs, according to Downhill.

SyCara, of course, claims to be first to market with the tool, but banter with a variety of SEO experts in the Dojo Chat Room suggests SEOmoz and Raven Tools have similar features in their respective tools. For those who want to catch up with changes going on in Google Places, Mike Blumenthal over at the blog Understanding Google Maps & Local Search - Developing Knowledge about Local Search can get SEOs caught up.

As for SyCara, the company plans this year to take its tool into Europe and Canada, as well as translate the product to make it available in Spanish and French.

Beware of SEO Poisoning Attacks

According to GFI Labs, an increase in search engine optimization (SEO) poisoning attacks are exploiting several recent high-profile news events. GFI Labs, the dedicated malware research center of GFI Software, warned that searching topics as the disasters in Japan, Charlie Sheen and the NCAA “March Madness” tournament should be on high alert for poisoned search engine links leading to malicious websites.

In fact, according to Yahoo! Sports, recent searches for the term “NCAA brackets” have increased by 109,038%, making it an attractive, high-volume target for malware writers.

Using blackhat SEO poisoning techniques, cyber criminals are able to manipulate popular search engine results to include malicious websites. Unsuspecting users are then tricked into clicking on seemingly legitimate links. To avoid falling victim to this type of attack, GFI Software offers consumers the following tips:

1. Always deny a download when it comes from an unfamiliar source. Dubious links pointing to fake antivirus websites will continue to be a threat in search engine results. Simply being redirected to one of these sites is typically not a danger in itself. However, agreeing to do things such as downloading the installer, double clicking it, or allowing it to run can all lead to an infection.

2. Avoid clicking on websites with names such as “Celebrities with Diseases” that may appear in search engine results. Stick to trustworthy news sites in the various news portals of search engines, such as

3. Do not provide personal information, especially credit card numbers, if redirected to a site through a web search. Instead, navigate directly to the official site by typing the web address into your browser. Many fraudulent sites are carefully engineered to spoof trusted ones, in order to entice the user into providing financial information.

“Malicious attackers target trending topics and big news stories in SEO poisoning attacks because they often turn out to be the most popular search terms in a given time period, said Chris Boyd, senior threat researcher, GFI Software, in a statement.

“The unfortunate reality is that without a heightened sense of awareness of this threat, innocent web users looking to help with relief efforts in Japan or stream the latest NCAA basketball game can unknowingly click on rogue search results that lead to malicious content. We urge consumers to be extra cautious when browsing the web, regardless of the topic, and to think twice before clicking on search results linking to websites with which they are not familiar.”

Tuesday, March 15, 2011

How To Hire The Right SEO Consultant

Last month, the New York Times published an exposé on the search engine optimization (SEO) practices employed by JC Penney. A Times journalist uncovered online marketing tactics that run contrary to the guidelines of the major search engines, Google and Bing.  These tactics pushed JC Penney’s website artificially high in the results when someone searched for “area rugs” for example.  In response, both search engines have since applied a penalty, removing JC Penney from these results and cutting into the retailer’s pocketbook – Penney’s makes $1.5 billion online annually.  

JC Penney is not the first website to be exposed. Ever since people started looking for answers on the web, search engines have been playing an increasingly sophisticated game of technical cat and mouse with marketers attempting to game their search algorithms.  Old-school brands like BMW and online powerhouses like have both been caught and penalized for manipulating the search engines. 

Today, it’s not just large companies engaging in search engine marketing.  As more and more people turn to the web for information, small businesses from shoe stores to lawyers to B&B’s have embraced the flood of customers that can be delivered by search engines.  By extension, more small businesses are becoming involved in the art and science of SEO and an increasing number of them are turning to consultants to navigate this technical marketing channel.

Search is a particularly challenging business – it is constantly changing, is highly technical and amazingly competitive.  Finding a high quality search agency can be difficult for a small business owner.  Choosing the wrong one can be disastrous - according to the JC Penney marketing department, the dubious search tactics were deployed by their SEO agency, SearchDex. Additionally, it can be very easy for just about anyone to proclaim to be an SEO guru while hiding behind confusing technical jargon and fleecing clients with outdated, ineffective or even dangerous advice. 

How do you find good SEO help?  While the following is somewhat simplistic, small businesses employing or considering hiring an SEO agency should consider the following red flags. 

Access to Information

Your agency should provide you with direct access and training to the reporting metrics of your site.  Thanks to a free tool called Google Analytics, every site owner has access to an extremely sophisticated and easy to use reporting tool that tracks the site’s performance.  Reputable search agencies encourage their clients to use Google Analytics and hold themselves accountable to the results displayed there.  If your SEO agency or website developer doesn’t provide you with access to Google Analytics, consider this a red flag - they are most likely trying to mask their own miserable performance. 

Ranking Reports

It seems clear that you can measure the success of an agency tasked with improving your site’s ability to rank by looking at how your site improves in ranking for given terms.  This; however, is an overly simplistic approach and never really paints a broad picture.  For starters, people use a wide variety of terms to describe what they are looking for:  “seattle divorce lawyer” “attorney for divorce in seattle, wa”” and “best divorce lawyer in king county” are all looking for the same information.  Limiting your focus to one of these terms misses the vast majority of the overall opportunity.  Additionally, searchers are using more specific queries to find information. 

These “long tail” searches make up the majority of search volume and look like this: “aggressive father focused divorce attorney for child custody fight in north Seattle”.  Ranking reports ignore these longer queries.  Finally, the search engines are increasingly returning customized results based on a user’s physical location, past surfing history or even social network.  Recent studies report that up to 60% of search results, depending on the query, are personalized.  Again, ranking reports fail to capture this type of information.   
Instead of ranking reports, great SEO agencies focus on quality traffic – users who come to the site, view lots of pages, and convert into paying customers.  


One of the primary ways in which search engines determine which pages to surface for a given query is the quality and quantity of links pointing to that page.  Each link works as a vote of confidence for that content – essentially the more people who link to a page the more likely that page has high quality content.  Additionally, the anchor text (the actual words in the link) can help a page rank for those specific words.  Because links can be so effective, search marketers spend a lot of time generating content for links.  In many cases, they try to manipulate the search engines by creating pages with nothing but links, or in some cases even buying links (both tactics are violations of search engine guidelines.) 
It’s relatively easy to check the links to a site by finding them through an search engine named Blekko.  Just search for any site on Blekko and underneath the results click on the word “links” to display all of the links that Blekko has found for that site.  Audit those pages to see if most of them are simply lists of links or blog comments with anchor text for things like “digital cameras” “free Viagra” or “cheap timeshares in New Hampshire”.  Finding these results is a clear red flag that your agency engages in dubious SEO tactics.

Pay for Performance or Promising Fast Results

SEO is a long term investment, requiring ongoing development of strong content.  Agencies that “guarantee” quick results or those who are paid based on their results are incentivized to cut as many corners as possible.  For example, an agency whose pay is contingent on achieving a top 3 ranking for a given term is incentivized to purchase links to collect their pay for performance bonus.  While this tactic may work in the short term, once the search engines catch on (and long after the agency has collected their fee), the long term damage to the business can be considerable.  Just ask JC Penney. 

The best thing to do when hiring or managing a search agency is to come armed with a thorough understanding of the fundamentals.  “Marketing in the Age of Google”, written by ex-Googler, Vanessa Fox is the best book that combines the art and science of SEO with the fundamentals of business.  Once you have a baseline understanding, require regular meetings with your agency where you discuss how search is impacting your bottom line. If they can’t have that conversation, it’s time to find someone who can.

Tuesday, March 8, 2011

How do search engines work?

Search engines are almost a fundamental aspect in one's life in the 21st century. The use, manipulation and application of search engines have become integrated in all mobile devices, PDAs and any similar technology to maximize its productivity.

People have reached a state of dependence on search engines so much so that, according to Alexa Ranking's stats, Google is the most important Web site in the World. This is because there are 34,000 keyword phrases entered into Google every second. People have come to neglect other search engines because Google has intuitively provided services to dominate the market in E-mail, analytics, and online advertising. However, in order to make the best use of search engines, one must understand how they work.

The first search engine, Archie, used to be an archive, as it did not semantically differentiate between keyword phrases, provide suggestions and accurate results. What makes Google so much more successful than Yahoo!? It is clear that the intuitiveness of a search engine is one of the most significant aspects of its success, just have a look at Yahoo!'s homepage and compare it with Google - the difference is the lack of clutter, faster loading, intuitive searching (Google only provides a bar to search whereas Yahoo!'s cluttered layout makes it difficult to navigate).

Search engines consist of four components: a query interface, search engine results page (SERPs), robot and databases. A query interface is what you see when you go to Google, the single bar for searching and the two buttons "Google Search" and "I'm Feeling Lucky". After inputting a keyword, one encounters the SERP visible to the user - the higher a site is on that list, the more traffic that Web site obtains. Search engine optimization (SEO) professionals attempt to bring a client's site to those higher rankings. In order for Google to index Web sites, it deploys a data gathering agent called a robot which scans everything on a site. The robots dump all that information into a database where information is compared, analyzed and ranked using Google's patented, and closely guarded secret algorithm, "Page Rank", measured from 1-10 - the highest meaning the most important site. All results one encounters in the SERPs are a combination of keyword relevance and Page Rank (PR).

In SEO, a Web site's PR is a critical component to achieving an incredible online presence, and so SEO specialists rely on three factors to influence PR in order for their results to appear in higher SERPs (the higher the SERPs, the more likely one will click that link). The three factors consist of: on-page modification (meta tags), whole-site alterations (anchor text) and off-site link building (incoming links). A robot indexes a site for the 1) location of specific keywords that you may have typed, 2) how often that keyword appears, and 3) the number of sites linking to the page that interests you. With these factors, SEO professionals modify and alter their client's Web sites to particularly optimizee using keyword research, page design and link building tactics (legitimate methods).

As I mentioned in last week's article, "Are You Search Engine Optimized?", BlackHat SEO methods have caused such a frenzy with Google that the company had recently updated their PR algorithm to combat content thieves, link farmers and spammers. Google stated their goal was "simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content - both good and bad - comes online all the time". This change has affected the SERPs and Web sites currently in the US only, but will soon impact elsewhere.

When using search engines, look through a number of channels in order to find your information, and avoid being ignorant that Google's top results will always have the information you seek. On the Internet, there are several channels to explore content.

Sufi Mohamed is a Search Engine Optimization specialist, and Brock alumni, who operates a multi-educational Web site called The Glaring Facts,

Some more important facts to know About SEO

You can find professional SEO experts who will help promote your website in search rankings by optimizing it with specific keywords, although there isn’t always much that can be done with certain sites.

Considering importance of internet in today`s world, Local Business SEO is being opted by many businesses and indivuduals. SEO an abbreviation for Search Engine Optimization is achieving place as indispensable marketing device. Some of the basic information about SEO is as follows:

Search engines can sort and display your website more easily

The term SEO is best described as action of bettering website’s visibility to internet surfers. By using “robots” or computer codes, search engines read through almost every website. These robots are remarkable. They do searches and then report the results of their searches to the search engine. Once it is at the search engine, it is looked at and evaluated to find out if it matches the specified search. A rank will be given to the The relevance of each web page or website. Following these rules establishes new visibility for your online presence, because when someone searches for you using certain keywords your website will appear closer to the top of the list.

It relies heavily on keywords

Search Engine Optimization might look for other kinds of content. They can range from image searches, video searches, local searches and industry-specific vertical searches. Robots primarily recognize text so pictures don’t necessarily improve your search rankings. It is important that the site is keyword rich and that the first few paragraphs at the site use these keywords strategically.

Optimization isn’t possible for every single website that is out there

It is good to know that not all websites can be search engine optimized. There’s known to be quite a few website formats that can not be interpreted by robots, as referred to earlier. Robots seek certain works in both the webpage’s normal text and in the meta tags of the page. In principle meta tags are similar to your website’s tags which can be recognized by robot. They won’t be able to understand websites composed entirely of pictures or written in “Flash” since robots typically look for text content.Furthermore, blog-based websites will not generally be ranked highly for repeatedly referring to a product or website throughout their posts. For the sake of “optimizing” if a site duplicates content from other website or adds irrelevant keywords then some search engines may blacklist the site in fact.

You can find professional persons offering SEO services and doing consultation

In addition, the acronym SEO can mean “Search Engine Optimizers,” which are the businesses that provide services that parallel with SEO for their clients. Employees who provide in-house SEO services, also fall into this definition. Search engine optimizers can provide SEO individually or as a component of a broader marketing effort. SEO professionals are well-versed in web development and web design since they require these skills to manipulate source codes of a website to incorporate SEO tactics.

SEO is fast becoming an effective marketing tool, however similar to any marketing effort, quality content should remain a crucial feature of SEO.

Monday, February 21, 2011

The Benefit of Local SEO

35% of Google searches yield local results. If you are serious about growing your business, you need to get serious about local search engine optimization!

As a business owner or a website owner you must understand the advantages of SEO (search engine optimization) to your business. In regards to the internet there’s much more happening as far as searching is concerned and much less happening as far as browsing. If you would like your website or business to expand and earn more visitors and potential customers then you must understand the best method for them to get there is with the search engines.

Did you know that roughly 35 percent of searches come up with local results? The reason for this is because online businesses and companies understand that their customers are utilizing search engines for information and if they want to be located then they have to be on the search engine. Are you beginning to know the importance of search engine optimization now? There are lots of benefits to SEO but the fact is that you must do something in order to be found on the online.

Another vital factor about search engine optimization is that you not only will be found by possible customers but you’ll also earn brand recognition. If your name is your brand then you will want that to be out there for individuals to see, there is nothing greater than somebody tossing your name out there for people to hear and that’s exactly what the search engine is making happen. Now that you understand the importance of SEO to your business and you it’s time that you know a few tips to get to the top of the search engines.


Local business – The first method to be on the top of the search engine is to get your business listed as a local business but this isn’t always the greatest method. Lots of times people will not click on a business website simply because they’re just seeking information so you want to do more than just that in order to be placed in the searches and in the local results.

Content – If you’ve got a website then you must to have articles. One of the factors in where you rank on the search engine is what type of content is on your website and how important it seems. Most individuals think that articles are everything and in a way it is but it isn’t that important to Google. Articles are important for the mere reason that it must be original and read well, if neither is true for your site then your page will rank towards the bottom.

Links – Now in regards to Google the most important thing are links pointing back to your website. If you would like to sit at the top of the searches then it is imperative that you receive as many decent quality links as humanly possible all linking to your site. Lots of individuals think that the number of links is what matters but it is a mix of quality over quantity with the majority going to quality. In my mind the best way to get links is to write articles for article directories and to just provide lots of wonderful content and hope other sites will link to you.

Something you should think about in regards to local SEO is to hire a local SEO business to help you out.