Search engine optimization is about putting your site's best foot forward when it comes to the visibility factor. It achieves this by modifying the content on the website and bringing in certain changes to enhance its content. When the website is viewed individually, the changes made might seem small but when combined with other optimizations, these changes have a noticeable impact and improve performance in organic search results.
Brief Titles
To start, one should first decide on a page title that will give both the readers and the search engine a clear picture about the content of the page. With a unique and brief title tag, the topics that the page focuses on should be conveyed to the readers and the search engine. A distinctive title tag helps Google determine the page’s originality; a brief title tag enables major search engines to display the headline in its entirety.
Descriptive Meta tag
The Meta tagis a description of the page and gives Google a summary of what the page has to offer. Meta tag, in comparison to the title of the page, can be a sentence or two. Descriptive Meta tags are important as the search engines use these as snippets for the pages. With descriptive Meta tags, one can also give the user a detailed account about what the page deals with to bring in more users to the site.
Simple URL and easy Navigation
The URL of the page plays an important role in determining the top search result. URLs with words that are relevant to the site's content and structure are friendlier for visitors as well.
The navigation of a website helps search engines understand what content the webmaster thinks is important. Every site has a home or "root" page, which is also the most visited page when locating specific contents.
A naturally flowing hierarchy for sites with many pages help the search engine crawl through, as well as attract, visitors for easy and planned accessibility. Clear internal link structure with text based navigation helps the search engine to crawl and understand the site.
Lucid Content and Specific Keyword
While dealing with technicalities to help your site rank higher, one needs to concentrate on quality content. Compelling and useful content influences website more than any other factor. Good content brings in users, who in turn also direct others to it. Creating fresh and unique content with relevant language, in addition to content organization, attracts users and helps the site to be easily accessible to search engines.
While creating content, the most important thing is to choose the right keywords. Rather than using general or generic keywords, one should focus on providing specific and niche keywords relating specifically to the webpage’s product or service. The specific keywords help to bring in targeted readers and users, and competition decreases. Related keywords which usually have three to five related words also determine page popularity, which will push up the page rank. Sprinkling keywords throughout the page content also improve the sites’ keyword density.
Back-links
Last but definitely one of the most important factor of the Google SEO process is the “back-links.” Back links are websites that link directly to your intended website. The higher number of back-links help to get the page a higher ranking in search results.
"Search engine optimization" helps to popularize a site, but it should also be noted that visitors are considered a vital tool in determining its popularity as well. Visitors are the main consumers of the content and are using search engines to find a desired site. So along with these tools, it is also recommended that website content is user-friendly, attractive and will start a conversation.
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