Friday, October 29, 2010

Content is King - SEO is the Court Jester

Search Engine Optimization, or SEO, has been the Flash intro of the last few years. Everyone wants to be number one - and they're willing to go to great lengths to get there. The market has followed, with "SEO Coaches" charging ridiculous fees to increase page ranking. These so-called experts are playing a game of cat and mouse - they find a way to exploit the system, the search engines notice and change their programming, rinse and repeat.

There is undoubtedly value in a higher page rank - they say the number one result for a particular keyword sees around 50% of clicks. That's a lot of hits. The problem though, is that site owners are neglecting their content. What we're starting to see are highly-ranked sites that are not only useless but terribly designed. What good are 1000 hits per day if people take one look and hit the back button? Get your site in order before you spend one minute on SEO.

Once you do decide to focus on it, please don't pay anyone to do it. Their methods are questionable, their effectiveness suspect, and if you do see results, they're very likely temporary. There are ways to increase your site ranking yourself, and they're not hard to do.

Be Helpful

A large factor in page ranking is the number of backlinks you have, or links into your site. A bad way to get these is to spam or pay some sort of link exchange service. A good way? Help people. Join a forum on something related to your business and participate with meaningful comments. Make sure your signature contains your URL - you now have a valid backlink on a page directly related to your content. Same goes for blogs and comments. Again, be useful. Don't just say something like "Great post!"


Search engines love updated content. Everyone with a website should seriously consider creating a blog section and posting at least once a week. Be sure to keep the blog posts related to your site's content, and try to spark conversations through the comments.

Get Listed

It's important your site is included in all major directories - Bing, Yahoo, Google, and are all big ones. There are many others, of course, some which may be directly related to your field. For example, my company is listed on sites with directories of web designers. Here's a tip - one of the most highly esteemed directories is called DMOZ. It's extremely selective, and hard to get in - all submissions are hand screened. If you do manage to get in there, it'd be a great bump in page rank.

The Court Jester? Seriously?

OK, so it was a stretch - it worked for a title. SEO is important, but the point I was trying to get across was that it should be secondary. Every single time I speak to a client for the first time, they bring up SEO - before we even talk about a platform or color scheme or social media. Build a solid site with current, fresh, and relevant content - the hits and page rank will follow in time.

Why on-page SEO optimization is known as the foundation of any SEO work?

There are many reasons as to why on-page SEO optimization is known as the foundation of any SEO work. On-page optimization is all about the work needed to do when you are online. It means the content and text of any website. This is why it is considered to be foundation o SEO as words of your content and the text are the arms that you need to support SEO work. Let us discuss them in details in the coming paragraphs.

The first thing that needs to be mentioned here in favor of on-page SEO optimization is that keep your content fresh and unique. It has to be updated on a regular basis and you need to bear that in your mind. It is needless to say that even if you are writing blog then keep the content lively and new.

In continuation to this you need to include keywords in the title tag as well as in your URL. This will only drive in more traffic to your website. Of course people who will be typing the keyword will get to your website faster than any other website. One more word of advice has to be added to this that of keeping the spelling relevant. This will help people locate your site in no time.

In addition you need to keep the Meta tag description concise yet clear. This is an important part of the on-page SEO optimization. This Meta description is what people will actually read in the search engine results. Depending on this they will decide whether to surf your site or not. So you need to make this interesting along with giving a proper glimpse of your products and services.

Another thing that helps in on-page SEO optimization is the composition of site maps. This will help your visitors understand what they are looking for and where should they go for that. It should be explained in easy language and you should be able to communicate with your viewer in the best possible way.

So why on-page SEO optimization is known as the foundation of any SEO work should be clear to you by now. Besides all this you need to avoid certain on-page SEO optimization factors like replication of content. Always create fresh and distinctive content in the best possible ways. Additionally trust white hat techniques of search engine optimization. It may take time to show results but it will not scrap you off internet marketing for sure!

Thursday, October 28, 2010

Halloween-Related Web Searches Can Lead to Malware

Security researchers from Panda Security warn that malware pushers have poisoned the search results for numerous Halloween-related keywords with malicious links.

Halloween is only a few days away and, as we estimated a week ago, the attacks targeting this holiday are intensifying.

Some of the most popular Halloween searches, such as "Halloween costumes", "Halloween decorations", "Halloween ideas", "adult Halloween costumes" or "free pumpkin pattern", have been affected by the latest black hat search engine optimization (BHSEO) campaigns.

Black hat SEO is the practice of artificially increasing a website's PageRank, through various techniques, in order for it to appear higher in search results for particular keywords.

Cybercriminals have gotten so good at it, that they frequently manage to push their malicious links in the top spots.

The method is usually used to direct visitors to scareware websites, but in this latest series of attacks, the malware pushers are using a "free video" lure.

An image mimicking a Web player is displayed on the landing pages and an associated message instructs users to click on a link, in order to install Flash, if the video doesn't start.

The file served for download actually installs a computer trojan, which is used as a distribution platform for other malware.

In such pay-per-install schemes, other criminals pay the trojan authors to have their own malicious applications delivered to the already compromised computers.

"Installing the software results in a trojan infection monetized via fake antivirus software," warns Sean-Paul Correll, a security researcher at Panda.

The fake antivirus family of malware is comprised of applications posing as legit security programs, that try to convince users to pay for licenses.

They achieve this by employing scare tactics, such as displaying fake alerts about fictitious threats allegedly found on the computer and claiming that an additional pay-only component is required to remove them.

Users are advised to surf with an up-to-date antivirus installed and to be very suspicious of any website, that asks them to install software in order to access content or warns them about infections on their systems.

Wednesday, October 27, 2010

4 SEO Techniques You Should Know About

Optimizing websites for search engines is not always hard, especially if you have a strategy.

The thing about search engine optimization is that you should be patient and persistent. There are a couple of useful tips that, if you take into consideration while optimizing your website, can help you achieve better results.

These techniques are simple but they have been proven to work and it will be a great idea to include them into your optimizing strategy.

Below you will find the list of the 4 SEO techniques that can help you achieve better ranking results quicker.

1. Publish articles – writing and publishing articles is not as time consuming as most people think it is. Actually once you get used to it, it will only take you 20 to 30 minutes per article. You can submit your articles to different article directories. It is important that you include keywords that are relevant to your website's content and the content of the article in the title and content as well. That way, you will make things easier for web crawlers. It is a good idea to submit your article to article directories with page ranks higher than 3. One of the most important things about that process is to include links to your website in the articles; otherwise, people and search engine won’t be able to get to your website at all.

2. Fresh content – one of the best things you can do if you want to see your website rank higher is to frequently put new and fresh content in it. Update the content of your website regularly. Search engines notice that and take it into consideration. They like websites that are being updated frequently and if you simply do that you will make progress much faster than people who never update the content on their websites.

3. Blogging – blogging has become very popular recently. It is a good idea to have your own blog and write in it every day. For example, if you are selling jewelry you can write different articles about silver or gold or anything else that would be interesting and helpful to your customers. This is a great way to make your site ever more popular.

4. Social Bookmarking – you have probably heard of some of the biggest social bookmarking websites. All you have to do is visit one of these websites and bookmark your own. That way you will share it with people who will be interested in it. It is a great way to make your site more popular, especially with search engines.

Keeping these four tips in mind will help you get more traffic to your website and a higher page rank. Just make sure you do everything correctly, use the right keywords, update your content frequently and you will get more than great results. It might not happen overnight, but it will definitely happen in the long run which will also guarantee you steady results.


Quick Ways a Search Engine Optimization Company Can Help Your Website

Many people may assume that, in order to make sure their website is properly search engine optimized, they will have to spend many hours and a great deal of money making it happen. However, this does not have to be the case. If you choose to work with a search engine optimization company, there are quick and simple actions they can take that will greatly improve the hits on your site.

With these little improvements, your website can quickly move up within search rankings. Here are a few of the quick and simple ways a search engine optimization company can help your website. Be sure to ask for these changes in order to get the most benefit from the changes that are made to your site. 

Start with the Meta data. You may think that it cannot possibly be so important to make sure data that is never seen is properly worded. However, search engines use this data to find and rank websites. You cannot just include any information in the data if you want your site to be found. Make sure that your search engine optimization company will help you properly word the Meta tags, descriptions and page titles for your website. This is vital to being found by search engines. 

Keywords are vital in order for your website to be found by search engines. However, just as important is the proper use of the keywords. You cannot just add the keywords throughout your web pages as many times as you want since this can actually cause you to get blacklisted by search engines. Instead, there has to be a happy medium between using keywords enough and not using them too much. Make sure your search engine optimization company will help you lay out the text on your website with the right number of keywords included.

Finally, make sure that your links throughout the site properly link internally as they should. By having certain focus pages that your links send readers back to, you can properly reinforce the importance of certain pages. Find out if your search engine marketing company can help you format your web pages to include the right links. 

There are numerous little ways that your search engine optimization company can help you make sure your website draws the right attention from search engines. Putting these small changes into effect can make a big difference in the amount of traffic your site receives. 

“Trick Or Link” – Is It Only Halloween When SEO’s Manipulate Webmasters?

We’re roughly a week away from Halloween and I still can’t decide what I’m gonna be! First I thought about dressing myself up as a homeless person referring to myself as a “link beggar”. My second idea was to alternate between wearing a white hat and black hat all day depending on my mood…yup, not the most creative, I know. Anyways, that’s not the point of this post. What I want to discuss is link acquisition and whether or not link builders are manipulating webmasters.

I’ll let you all in on a secret a little crow once tweeted in my ear. “Obtaining authoritative links is the key to top search engine rankings.” Ok, now in all seriousness every SEO knows this and obtaining these links is like convincing a vampire to take a big bite out of a clove of garlic. Each and every day we find new reasons to convince other people that it’s a good idea to link to specific pages within our website. Techniques such as unique content, badges, brewing up controversy, personalized e-mails and infographics are pretty commonly used to obtain links. The question is “are SEO’s manipulating webmasters?” Let’s further break this down into two separate thoughts.

Getting The Biggest Bang From Your Link.

It’s only natural that as people find value in content that they will link, tweet, like and otherwise share it with people. One train of thought is that an SEO is not necessarily manipulating webmasters but getting the biggest bang from the existing link opportunity. If a webmaster was already going to link to the content then what is wrong with suggesting to them specific anchor text or even supplying them the optimized code to host a badge? The SEO isn’t holding a gun up to their head forcing them to link to their page, their simply maximizing the value of the link they will get regardless.

Ignorance Isn’t An Excuse

Many of the time links are acquired from webmasters that are totally ignorant to the idea of search engine optimization. I’m not advocating that every webmaster be fully aware of SEO but truth be told the best links come from the ones that don’t know the value of a link. These webmasters are the ones that ‘bite’ when you offer a badge on your website or add you to their blog roll with only a friendly e-mail requesting the link.

SEO’s typically will do whatever it takes to acquire a link that they want. This also can include building up a relationship based on the notion that it will eventually garner them a link. While many conversations are genuine, they simply wouldn’t have existed if it wasn’t for the need for the link.

SEO = Deception?

My personal opinion on the matter is that you’re maximizing the value of every link opportunity. What a surprise that an SEO would think this right? That’s why I have taken the time to think from the other end too. I think SEO’s can be deceptive without even being a ‘black-hat’ SEO. What do you think of this? Can SEO be deceptive without even using “black-hat” techniques? Is being deceptive on any level contribute to attributes that makes up a “black-hat” SEO? I think the truth to the question is that SEO falls into more of a “grey-hat” area more then people would like to believe. You’re only tricking yourself into thinking you’re classified into one role over another.

Tuesday, October 26, 2010

Seo India Helping The Businesses

SEO India ( ) has stretched its arms across the globe in serving small and medium scale online entrepreneurs in uplifting their business via search engine optimization (SEO).

Online PR News – 25-October-2010 – SEO India ( ) has stretched its arms across the globe in serving small and medium scale online entrepreneurs in uplifting their business via search engine optimization (SEO).

SEO India is a company based in New Delhi, India with a dedicated staff of about 65+. We are pioneer in :

• Search engine optimization (SEO) services
• Link building services
• Social media marketing
• Content writing
• Blogging
• Web Design and Development

We are an India based SEO company ( )and are in outsourcing for the past 9 years. SEO India is indeed a worth company to work with because of several reasons :

• We have experience professionals with knowledge of SEO
• The pricing we charge is extremely reasonable
• We deliver results and not just flat reports.
• We provide continuous support irrespective of time zones or geographies.

SEO India is such a company which offers customized packages as per clients requirements. Review our URL at : and you can chose the package as per your requirement.

The pricing of the package depends on clients requirements and thus it starts from low to high.

Feel free to request a quote from : our team of experts will surely help you in uplifting your project online and leverage your sales.

Monday, October 25, 2010

Domain Names Are Still Key to Search Engine Optimization

Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.

How big an issue is exact-match domains? Let's look at some data from our correlation analysis from SMX Advanced earlier this year:

Just by itself, exact match is remarkably high in correlation to rankings. No other on-site/on-page factor we examined even came close. Granted, that's not causation, and it could be other factors influencing those impressively high rankings. Let's get a bit deeper and more granular around the issue:

Holy what?! Actually, this probably isn't very surprising to most SEOs. The second highest correlation we found of anything - links, on-page elements, URL factors, keyword usage, third-party metrics  (excluding only Page Authority scores, which are specifically designed to predict Google rankings) was exact-match .com domain names. Yeah - it's powerful stuff
We can also look at the raw prominence (less interesting for determining what might help a page/site rank, but useful for this application:

That's saying that more than 1/4 and nearly 1/3 SERPs contain an exact match domain in the top 10. The only thing more prominent?

No surprise it's keyword-in-the-domain matches (but not necessarily exact). So, in the first pie chart set, we'd say that for the query "org chart" only orgchart.* type domains would count. In the second, something like,, etc. would fit the pattern. These appear in around half of all SERPs on both engines.

The question is, with search results in so many sectors becoming so overrun with obviously over-SEO'd, spammy, manipulative and sometimes, downright poor quality exact-match domains, is Google bound to take action?

Blueglass' Chris Winfield argued that Google is bound to giving outsized benefit to exact match domains because of the brand intent behind so many queries. Since a search for "Alaska Airlines" or "MSN" or "NY Times" is likely to want exactly those websites in the first position, Google's overcompensating in the broader algorithm by biasing towards these exact matches. Many in the audience agreed (and I personally find this viewpoint credible, too).

Interestingly, some of the more experienced, ear-to-the-ground SEO types indicated that they'd heard (or believed) that Google would soon be taking action against exact match domains. One person, who wasn't at the event, but whom I trust a great deal (and will remain anonymous) indicated they thought the next 6 months would bring about this shift.

Personally, I'd welcome it as both a searcher and an SEO. I think Google's relied on exact match for far too long, and it would give them a substantive quality boost over Bing to have more subtlely in the domain matching algo. But, as always, I'm curious to hear what you think - is this really a weakness/problem? Should Google take action? Do you think they will (particularly given the poor track record of improvements like this in the past year or so)?

A completely unrelated p.s. Linking to Twitter profiles (as I did at the start of the post) is curious. Notice that the URLs if you're logged into Twitter look like!/aviw instead of Now,this could be an incredibly dumb move, but actually, both Twitter and Facebook are using Google's new AJAX crawling protocol. Not as SEO-ignorant as they look, eh? :-)

Friday, October 22, 2010

On-page Optimization is Dead

The SEOMoz team caused an amusing furore when they calculated that a new metric they had discovered had more correlation between high LDA scores and high rankings than any other factor. 

LDA, or latent Dirichlet allocation, is effectively one way of measuring relevance without counting keywords, so a crawling tool can "read" two pieces of copy and rate them according to which is better written. It does this by looking for related keywords rather than necessarily for the actual keyword itself. 

As a quick example, I know that a block of text mentioning "petrol money," "excitement," "anticipation," and "gutted" is more relevant to a keyword search for [Liverpool FC fan blog] than a block of text mentioning "Anfield," "Kenny Dalglish," and "Champions." 

Search engines need this type of insight into content to make their results more accurate. Plus, it has the added benefit of being able to pick out spammy, badly written, or spun content. 

What was particularly amusing was how worked up some of the search engine optimization (SEO) community got about this factor. Taking away for a second that the original calculations were wrong anyway and that actually, having a high "LDA" score isn't as much of a secret to top rankings as it was first claimed -- it remains an important point that there are more than 200 ranking factors. 

Some factors are certainly more influential on rankings than others, but in an increasingly competitive environment, it seems to me that it is better to do 100 things 1 percent better, rather than one thing 100 percent better. Sounds like the type of advice I would get from my dad, actually, but it's probably right for SEO. 

Let's look at some examples to highlight what we're talking about here. Here are the top 10 results for [car insurance] and the number of times each ranking page mentions "car insurance" specifically: 

Car Insurance Top 10

As you can see, there is actually an inverse relationship here, so Google can see that the content is about the same theme, and could even be penalizing content that mentions the keyword too many times. 

Moving onto some keyword search for [televisions], the same is true here -- fewer mentions = better results: 

Televisions Top 10

But here's where it got interesting! Doing the same for [dresses] shows that the more times the keyword was mentioned, the higher the ranking! 

Dresses Top 5

One thing we sometimes forget to do in SEO is to look at a much bigger picture than numbers of links, LDA scores, keyword density, and remember to think about the full user journey -- a human user journey -- and optimize for that. 

Google has a lot of very clever people working on a lot of very advanced algorithms. Rather than trying to keep up and discover ways of cheating the system, we should spend more time looking at how a human sees our sites and engages with them, and how a well-run advertising campaign or a brilliant social strategy would affect our link profile and try to mirror that. 

When they manage to crack the algorithm for identifying sarcasm, they will truly be able to build a picture of the web and what people are thinking -- plus they can sell it to the Americans as an app (joking!).
So, by all means, keep up with the latest metrics for success. Read into how the search engines are evolving their algorithms. But don't forget that no single metric is 100 percent of the picture. 

No top ranking site is the best for every ranking factor. Each keyword will likely have a different search relevance profile. 

Most importantly, don't forget people have to actually use your site and read your content when they get there. 

Also don't forget on-page optimization is dead. 

As you were. 

The important steps of Search Engine Optimization

Every business that we see around us needs proper marketing and promotion to reach the target customers. The steps of marketing and promotion are different for the online businesses and the normal businesses. In the normal mode of businesses, the steps of marketing are quite easy, whereas it is pretty difficult for the online businesses. The online businesses are meant to cover the worldwide customers; hence the promotional techniques are pretty difficult and time consuming. 

There are millions of potential customers over the internet and each of the companies wants to get hold of this huge volume of customers. The best known way for the marketing and promotion of an online business all over the internet market is the Search Engine Optimization of the related website. 

Search Engine Optimization or SEO is often considered as the backbone of the websites and the online businesses. It has become a necessity for every website in the past few years, without proper Search Engine Optimization it is almost impossible for any website or online business to flourish in the tough competition of the cyber world. Almost every website owner hires any well known Search Engine Optimization company nowadays and gets their site properly optimized for succeeding in the tough competition of the cyber world.

The main purpose of a Search Engine Optimization company is to help the websites get better rank in the pages of the major search engines so that they can get visible to the worldwide internet users. The more people get to find the website in the pages of the search engines like Google, Yahoo! or MSN, the better is the chance of success of the business. Thousands of Search Engine Optimization companies have grown up all over the world, among which SEO in India has gained huge popularity because of the excellent SEO services they provide. However, choosing a good Search Engine Optimization company in India is very important as all the SEO companies that you find may not provide all the necessary steps of optimization for the worldwide promotion of the websites. There are very few experienced and efficient Search Engine Optimization companies like the which provides excellent Search Engine Optimization services. If any website owner goes for any amateur SEO company, then he or she may not get the proper results.

Search Engine Optimization of a website consists of several techniques, among which the on-page optimization and the off-page optimization steps are the most effective. The on-page optimization technique consists of several techniques which are applied directly on the pages of the website. it consists of important steps like addition of important keywords, key phrases, addition of meta titles, meta descriptions, alt tags and many more such steps. The off-page optimization is bit different from that of the on-page optimization and it is also quite easier. Both of these steps of Search Engine Optimization are extremely important for the websites and the online businesses. Most websites owners nowadays hire any well known Search Engine Optimization company in India and get their websites perfectly optimized.

Most Indian and foreign website owners nowadays opt for the SEO service India to get their websites perfectly optimized.

What Is Search Engine Optimization?

A Very Brief History Of SEO

Back when SEO started, SEO wasn't called SEO. It was probably best described by those who did it as a form of hacking.

The first search engines weren't particularly clever, so it was relatively easy to figure out their sorting algorithms. There was a time when Infoseek's algorithm was almost entirely based on keyword density and keyword position.

Whilst this hacking was still ultimately about money, it was as much a game as anything else. I'm sure many old school SEOs remember those days with a sense of nostalgia. It was more of a pure technical pursuit back then.

As search engines got more sophisticated, and more money flowed online, the nature of the game changed. SEO moved beyond technical hacking to an exercise in making connections.

In Googles early days, you could buy a few high PR links - or beg for them - and that was enough to get you ranking top ten in most keyword areas. Buy a few more if you really wanted to go hard. Saturate the long tail with auto-gen, just like your competitors were doing, and it was game on. Some may say we haven't completely left this phase, but the sun is setting on this approach.

These days, a more holistic approach is required. The search engines, Google in particular, have become more and more oblique, which means systematic technical approaches are less effective than they once were. This begs the question - what is a client hiring an SEO to do, exactly?

BTW: For those who want to read deeper on a history of SEO, check out this excellent Danny Sullivan interview. He knows more than most about the history of SEO.
Explaining SEO

Ever had trouble explaining to people what you do?

I've worked out a succinct answer that is easy for non-technical people to understand. When people ask me what I do, I tell them "I'm a drug dealer".

It isn't true, of course, but I just figure it's easier for people to grasp. If pushed, I'll launch into a detailed explanation of SEO, internet advertising and web publishing models - an explanation which is universally guaranteed to be met with the response "huh"?.

Often, they'll conclude: "so you rank web sites in Google, then?".

To which my reply is "well, that's part of it". As I explain further, I'm still not sure I'm making any headway, so figure it's time everyone had another drink and talk about something else.

The SMX panel is right. SEO is not about just about ranking websites, it's about so much more. Some SEOs, myself included, use SEO as part of a business strategy, a strategy that is just as much about publishing, domain names, brand building, marketing and traffic acquisition. It involves metrics, tracking, conversions, split/run testing, adwords, adsense, writing, researching, managing and changing the light-bulb in the office when it blows. The commonality is that it is oriented around the search ecosystem. Except for the light-bulb.

Some SEOs focus on very specific areas. It is their job to take a site from nowhere in the search engines to achieving desirable rankings. Their job ends there. I suspect such a role is becoming less common as search companies like Google extend their tentacles into every corner of the web, and search consultants invariably follow.

Ask ten different SEOs what they do, and you'll probably get ten different answers. None of which the lay person will likely understand, unfortunately.
Learning SEO Today

If you're starting out in SEO now, I don't envy your challenge. If you're reading this, and you're an SEO veteran, please feel free to add your comments below. What is your advice to those starting out?

Here's mine. ;)

It helps to understand the big picture first. The reason people engage in SEO is ultimately about making money. Even a non-profit may make money from SEO by saving money they would have spent on some other marketing channel.

They want people to find their web site. They want people to connect with them, rather than their competitors. They want people to do this so they can convert these people to buyers, of their goods, their services, or their ideas. If a site were only to rank - say, on keyword terms no-one searched for, or that weren't directly applicable to the objectives of the business, then the SEO work is largely useless. It matters not if a site appears in Google's index. If no one visits via a search in Google, then all that's happened is the bandwidth costs have increased i.e. Google's spider visits and digests pages, and the ROI for the SEO spend looks dire.

So SEO isn't about rankings.

The rankings must translate to something tangible. In most cases, this means gaining qualified visitor traffic. To get this traffic, a site must do more than rank, a site must appeal to visitors. A visitor who clicks back isn't really a visitor. To appeal to visitors, the SEO must first understand them. What do they want? What problem do they have?
Once the SEO understands visitor intent - and they can do this by getting clues from the search query itself, and testing pages against alternatives - they then direct that visitor around the site in order to turn the visitor into something else i.e. a buyer, a subscriber, a reader. Some might say this goes beyond the job description of an SEO, however whether an SEO works on this part or not, they do need to understand it. If the client doesn't see a positive benefit from an SEOs work, they are unlikely to keep paying for the services.

So, yes, SEO is about money. But it is also about the long process by which money is made.

Wednesday, October 20, 2010

SEO Hunts Now Providing SEO Services in Canada Also

SEO Hunts was established in the year 2007 which has rooted it’s marketing and optimization of several companies with its professionals by proved result and better performance. The raging move in the field of Internet Marketing & SEO and that too within a short period of time can be literally evident by the booming increment in the graph from the year of establishment to till date and still in progress. 

Our company offers complete SEO solution and thorough Internet Marketing which includes interactive advertising, web analytics, social media optimization, e-mail marketing, affiliate marketing, search engine marketing, search engine optimization, pay per click advertising, e-commerce application and few others to mention.

Below mentioned are some SEO services provided by SEO Hunts:

Search Engine Optimization: Our customized service is specially built for the strategically planned optimization of your website. You just need to select an appropriate SEO package for the better optimization work and superb performance.

Link Building Services: The process of link building requires a lot of time and effort, and our team link building experts believe in creating customized solutions for each client. Every website, business and industry has its own challenges to achieve success, and with many years in the industry we have seen it all! We conduct a systematic analysis of your current backlinks as well as those to your competitors sites, to look for opportunities and identify targeted websites relevant to your industry. In this way we can create a superior backlink portfolio for your website compared to your competitors, and have you ranking highly for your targeted keywords.

Tuesday, October 19, 2010

Want to know about latest happenings in the field of SEO and SMO

RIBBUN Software needs no introduction; this company has been proffering outstanding search engine optimization and social media services from quite some time now. Experts at this company believe in keeping online entrepreneurs well-informed with the latest developments in the field of search engine optimization and social media optimization; that is the reason they have brought in RIBBUN official blog. From Google, twitter, Bing to Digg; you get updates on all.

For running a business its very important that one is always updated about the newest happenings; this holds true for online business as well. Professionals at RIBBUN official blog provides online entrepreneurs with highly useful seo news that helps their business to grow in leaps and bounds. The best thing about this blog is that it proffers very constructive information about seo services and also regarding seo industry. We all know well-informed businessmen can handle extreme competition and make it to the top; this companys blog will ensure that you get to that level and that too quickly. No wonder this blog is so recommended.

In addition to search engine optimization news; RIBBUN official blog also proffers social media updates. These brilliant updates can benefit your business to a great extent. You can sign up for their blog by providing your name and email address at the website. Their latest update on the new Digg is really wonderful and definitely worth reading. Yet another great update is that on Google instant; it tells you everything about this latest innovation by the king of search engines; right from its launch to the benefits it will offer. This blog is truly a boon for all online businessmen especially in these tough times of economic downturn when running an online business has become a really difficult task.

RIBBUN Software has helped numerous online businessmen across the world to enhance their ranking in top search engines so that they get quality traffic for their website. Chairman of RIBBUN Software said We are dedicated to provide you higher ranking in search engines and creating your sole brand image through top notch viral marketing campaigns. Your presence online will be notified and will be valued by all major resources on the internet. By bringing in this blog; they are further aiding their clients so that they attain their goals with much ease. Now thats really amazing!!

Friday, October 15, 2010

What Social Media Can Teach Us About SEO

If you participate in social media activities, I'm sure that I can get you to agree to one thing…the idea here is to "give" before you can expect to "get."

What I mean by that is that to be successful with social media marketing, and building up your following (or whatever your end goal may be), you must provide great content to achieve anything.

So many companies and individuals still haven't seemed to grasp that basic concept. They want to build out their social profiles so that they can push marketing messages to an audience (akin to newsletter blasts). They forget that the idea behind successful social media marketing initiatives is to engage in an interactive discussion and build relationships. Then, after you have earned the right, perhaps you can make a subtle suggestion that they check out the latest/greatest goings-on at your company, or be made aware of a promotion that you are running.

To gain a following, you would either have to commit yourself to pushing out great content, or otherwise hire (pay for) someone to do this for you. In time, you might just earn the popularity/presence that you desire. Yes, there are ways to automate the growth of followers (follow me and I'll follow you – sounds like reciprocal link building, doesn't it?) and then you can, to make your Twitter profile look more discerning, delete those that you follow.

A similar issue exists with many websites which are trying to earn "authority" in the search engines. You can certainly buy links (as you've somewhat "bought friends," in the example above), and you can do reciprocal link building, if you wish, but the best and "correct" way to build a successful Web presence for search engine optimization is to create good, resourceful content that folks might want to "naturally" link to.

Case in Point

I currently work with a very large website that probably has six million. Truth is, a very small percentage of this content is resourceful, or even "good" for that matter. None of this was a surprise. Before we committed to providing search engine optimization services to this client, we first wanted to know that they were committed to some serious heavy lifting when it came time to write content.

Their existing setup is to use content rewriting software that can make sure that content is "no more than XX percent duplicated." The content that it churns out is not exactly of a high quality. While we've been "successful" in helping them to grow the number of pages indexed, it doesn't matter, because we have yet to get the content rewritten/created in such a way as to lead the search engines to believe that it's the kind of content that deserves to rank well in the SERPs.


We have been successful in getting this client to post quality content within their blog. Previously, their posts were the type that you might find on any personal blog. That is to say, random, and not at all relevant to their business. So, step one here was to define the categories for their blog, to help them organize their post writing, keep them on track, and help them build relevant content on their domain (the blog is hosted on the site at Now, when they post, they can be assured that the content that they're adding is actually helping their SEO efforts. When we assist clients with blog setup, we're also helping them establish best practices as to the type of content that they should be writing under each category. We want to provide helpful/resourceful information for their target audience. What type of questions are people searching that our client may be able to answer? What type of valuable content could our client give away, that people might appreciate so much that they'd be able to link to it/source it and reference it to others through social means?


For those of you who have been in search engine optimization for many years, you may recall how many websites were set up "back in the day" with URLs like /dallas-search-engine-optimization, then /atlanta-search-engine-optimization, and so on until they've covered every single city within the United States. I'm happy to report that this stuff doesn't work (at least not as well as it used to) any more. "Find/replace" city name is not a strategy. Developing compelling, unique, and resourceful content is what is going to help you build a base to a successful website that might just "naturally" earn you some links.

Thursday, October 14, 2010

Link building for SEO beginners

Many new clients believe that climbing the rankings is down to technical tweaking of the website, when actually it’s hugely influenced by the number of inbound links to a site. 

You see, search engines like Google look at what value the rest of the web places on a particular web property.

How often other relevant websites talk about a site and, crucially, link to it, is a far better way for an algorithm to determine which pages are going to be useful to searchers. 

It’s going to place far more value on peer assessment than it does on the metadata you post up.

Think about it, when you search for ‘cheap socks’, do you want to see what other people found useful or a list of websites that want to sell you socks, cheap or otherwise?

Encouraging inbound links to your pages is crucial. If you build them, they will come. Customers, that is, not baseball players.

So how can you generate this elusive link juice for your site? Here are my top tips for beginners.

Strike all thoughts of link farms from your mind

Let’s get one thing straight, it isn’t about the sheer quantity of links to your website anymore. Search engines are cleverer than that, they want to see links from relevant and authoritative websites before they rocket you up the rankings.

Don’t shell out cash to some poxy link farm business thinking it will help. Some search engines, including the behemoth that is Google, will penalise your website if you’re caught relying on a farm.
At best they’re useless, at worst, they’re actively harmful.

Create valuable pages

The very best way to encourage inbound links is to fill your pages with valuable, useful, informative, interesting, relevant content. Simple, right?

One great way to do this is to set up a blog, allowing you to post guides, industry news and opinion pieces. If your posts are interesting then people will naturally link to them as they discuss, rebut or expand on your comments.

Sometimes, you’ll really strike gold with a post and it will go viral. There’s a really good example of that over at Econsultancy just now, where the article ‘Ten horrifying display ad placements’ generated almost 2,000 tweets, over 100 comments and who knows how many inbound links?

Articles that do so brilliantly are known as ‘link bait’, because people will want to link to them. There’s nothing sinister about deliberately posting such bait, it is simply that you’ve created something very popular.
In fact, it’s exceptionally difficult to do, even newspapers only manage it now and again. 

Johann Hari’s ‘Welcome to Cameron land’ was a good example of a mainstream article going viral, with 25,000 Facebook recommendations and almost 3,500 tweets. It probably wasn’t designed as link bait, it’s just an example of how powerful writing can be.

You have to be interesting

I am really going off the saying ‘content is king’ because it just doesn’t convey enough.

Let’s be frank, what’s in my bin can be described as its ‘content’, but I want some pretty different ‘content’ in my sandwich.

Content isn’t king; that implies the churned out garbage of rewritten press releases and plagiarised copy is useful when it comes to SEO.

Relevant, interesting, valuable copy is king and it takes time and skill to create.

It could be a blog, it could be a series of videos, it could be some amusing game that goes viral. Just make it interesting. The web is full when it comes to barely literate ramblings.

Make industry friends

One key way to build inbound links to your pages is to place guest posts on other industry blogs and include links to your own website.

However, that is much, much harder than it sounds. Although you might think blogs are crying out for content, if you don’t have a reputation as an industry authority then no one will be that keen to carry your copy.

In fact, knowing the value of a link to your website, some powerful blogs will try to charge you money for carrying your post.

The best way to avoid this kind of situation is to make friends with the humans behind the blogs.

It shouldn’t be too hard to make industry friends – follow them on twitter, comment on their blogs and (best of all) corner them at conferences and buy them a beer.

Making friends in your industry will be rewarding because you’ll learn a lot in discussion with them, your finger will be more on the pulse of your sector and you’ll stand a much better chance of being invited to place articles on their blogs.

The internet is a social place, so be sociable.

Use the right anchor text

The anchor text that’s used to link to your site matters, so bear that in mind when you’re writing guest posts. Using relevant keywords reinforces your page’s relevance for that keyword.

Far too often you see ‘click here for more information’, when it could be something better like ‘book cheap flights’ or ‘compare car insurers’ or ‘bird-safe slug pellets’ or whatever it is you sell.

Don’t miss out on the chance to reiterate to the search engines just how relevant your pages are to those search terms.

This is also relevant when choosing headlines for posts on your own blog. People will probably link to your pages using your headline, so it’s worth including keywords there when you can.

Of course, don’t let your keywords spoil your headlines, they are the hook that encourages people to read and then share your content.

Make the most of your position

Not everyone reading this will be a business. You might be a charity, sports team, music act, comedian… Everyone is trying to promote themselves online these days.

If you are an organisation that people want to support then design a badge and ask people to place it on their sites. They’ll be happy to support you, it will drive up brand awareness and you’ll receive a link.

Corporations will find it harder to get people to give away space on their pages. But you could try running a competition, for example, and offer winners and runners up a chance to display a proud badge declaring their success.

SEO Mistake No Company Should Ever Make Says SEO Company Dallas

One SEO Mistake No Company Should Ever Make

Dallas SEO firm, One SEO Company, offers advice to professionals seeking to optimize the effectiveness of their online marketing campaigns.

October 13, 2010 - SEO has grown to become a term frequently used outside of web technology circles due to an increasing reliance on online marketing for companies and professionals across multiple industries. Many companies seek out the search engine optimization services of experts; however, some fail to achieve maximum benefit from the services of some due to their disregard of the importance of a component that is integral to successful implementation of an online marketing campaign: optimized press release distribution. One SEO Company discusses the importance of optimized press release distribution when incorporating SEO.

The Value of Optimized Press Release Distribution

Optimized press release distribution is far more than simply releasing an announcement about one's website, products, or service offerings. It entails developing an informative, well written news release targeted for the needs of those actively searching for what one's company has to offer. Like optimized website content, an optimized press release includes targeted phrases and keywords that can generate links and increased traffic for one's website, helping to achieve greater visibility throughout the web.

One SEO Company provides quality search engine optimization, press release writing, and distribution services for professionals in a range of industries. The company is currently offering free consultations to professionals in need of quality SEO. One SEO Company encourages law firms, small businesses, corporations, nonprofits, and other professional entities to visit, or call 1-877-475-1736 today to discuss their SEO needs with an expert member of the SEO team.

About One SEO Company

One SEO Company is a Dallas Internet marketing and search engine optimization company that provides services for professionals, businesses, and organizations seeking to increase their presence on the web. The company is an innovator in the use of proven SEO techniques that have long helped clients achieve top page rankings on highly trafficked search engines like Google.

One SEO Company encourages companies and firms seeking to learn more about how they can benefit from their quality SEO based web marketing services to contact them today, and inquire about their exclusive Vision Smart Newsroom technology, which enables clients to send their releases through their own customized newsroom.

For more information about One SEO Company, or the services they provide, please visit, or call 1-877-475-1736 to speak with someone directly.

The Balance of Power is Shifting from Google to Facebook

Today's deal between Facebook and Microsoft, which allows Microsoft's Bing search engine to incorporate your Facebook "like" data into its relevance rankings, illustrates how the balance of power on the Internet is shifting from search to social networking. 
Microsoft got interested in search in 2003 for a lot of reasons, not least because it saw how Google was shaping the behavior of Internet users.

In user testing and from various data collection systems like the MSN toolbar, Microsoft noticed that a lot of users started each Web surfing session by entering a search term into Google, and returned to the site throughout the day. Google's blank white page was becoming the de facto start page for the Internet.
For a lot of people, that's changed.

For instance, a reporter at a major daily paper recently told me that her company no longer spends a lot of time on search engine optimization – that is, trying to get stories to show up high in Google's search results. Instead, they've found that a ton of traffic is now coming from Facebook (and to a lesser degree, Twitter).
So now they're focused on trying to write the kinds of stories that will get lots of people to post them on their Facebook pages. (Which is what they should have been doing anyway – writing interesting stories that appeal to lots of people. Imagine that.)

Today's deal brings the power of that anecdote home. Google's algorithm will continue to be great when searching for pure information with no particular agenda. But what about figuring out what movie to see this weekend? Or finding out when Neil Young has a cool new video and accompanying album? Or getting instant recommendations on a plumber to fix your suddenly broken water heater? In each of those cases, I got the answer from my Facebook friends.

These are the kinds of commerce-related questions that power Google's revenue today, as they're most likely to get users to click on related advertisements. But as more users turn to Facebook to answer these kinds of questions, advertisers will follow. Microsoft gets this transition, and is more than happy to speed it along.