Thursday, June 30, 2011

Google's Panda Update changed the old SEO method

Forget about the old Search Optimization Engine (SEO) rules. Google had changed the method that had been applied for over ten years now. Google Panda will replace the Page Rank rules and if you want higher position in the search engine enumeration, the site has to be a high quality one.

This is how Google chose to avoid the fake traffic on the websites and with this method to be better placed into the search engine qualification. Google Panda has an additional quality upgrade.

The ranking methods will be based more on the way the people are searching for one site’s content than the links from other sites that was the old method that hadn’t had best results for a while now, because the costumers found out several ways to trick the Google’s ratings.

The company’s officials announced that Google Panda is here to replace the old Page Rank method that had a lot of complaints. It will matter less the way other sites are sending traffic than the way one user uses the site.

It will matter most the time that one user is spending on the site, the pages that he uses and the way he navigates through it.

Google Panda will have an automat system that counts the way users are treating the site and the interest that they have on every page of the site. This is the new quality method that will have the most powerful influence on Google rating.

The new SEO method is a quality orientated one, because Google found out about the easy methods to trick the old system.

This is why Panda system will pay more attention to the site, individually and not by the way it is looked by the other sites.

This is a new method to stop the low quality sites to have the first position in the Google search in the expense of the high quality sites, with interesting content that is capable to attract the users in using it at its most.

More, depending on the time that one user is spending on the site, Google registers the level of experience that the user has it on the given page and this will be one of the indicators.

More, the bounce rate will be another one and it will be a very important instrument that will give Google information about how the user landed on the site and how long will take until he will close the page.

Thursday, June 16, 2011

Search Engine Marketing Firm Announces New Ecommerce-Focused SEO and PPC Management Services

Search engine marketing firm Search Mojo announced today that they have expanded their search engine optimization (SEO) and pay-per-click (PPC) ad management services to optimize organic rankings and return on investment for ecommerce websites. The new offering combines a unique approach of optimizing broader descriptive phrases and terms with detailed, long-tail keywords, such as specific product names and SKUs. Using this approach, Search Mojo ecommerce clients have recognized as much as 25% in additional, previously unseen sales via organic and paid search.

“While many SEO and PPC agencies address, there’s an incredible opportunity available to ecommerce sites to harness the power of long-tail search terms. These very specific search terms, such as SKUs, may not have many individual queries each month, but the each often brings a high conversion rate at a low cost per conversion, making them very lucrative terms for SEO and PPC. Essentially these terms are focused on buyers at the purchase stage of the buying cycle. But until now, it’s been difficult for ecommerce companies to advertise on every SKU due to the sheer volume of SKUs and the manpower involved in creating the infrastructure to advertise on them,” said Janet Driscoll Miller, President and CEO of Search Mojo. “Search Mojo’s new offering, however, makes it possible to advertise on an unlimited number of SKUs as long tail terms in near real-time, even automatically pausing ads for SKUs that are out of stock. By opening up this new set of keywords for our ecommerce clients, we’ve seen upwards of a 25-40% lift in new sales from organic and paid search at minimal cost per acquisition.” 

Additionally, the increase of mobile search has driven even greater importance for the use of SKUs as keywords in organic and paid search. As buyers are using mobile phones to scan SKUs and comparison shop via mobile search, ecommerce companies, especially resellers, will need to ensure they have visibility on those SKUs to be in the buyer comparison process.

Features of Search Mojo’s new ecommerce SEO and PPC offering include:
  •     The ability to advertise and expose all SKUs as keywords
  •     Auto-pausing of ads as SKUs go out of stock to ensure the advertiser isn’t paying for clicks on ads for products that are not currently in stock
  •     Auto-bidding on ad position based on pre-set profitability, ensuring the best ROI for all keywords based on profitability levels
  •     Customized paid advertisements that can include product variables such as price, shipping amounts, or product details (such as color, sizes or product condition) within the ad, reducing unwanted or untargeted clicks by providing the searcher more information pre-click
  •     Exposure of all products across both organic and paid search, including products in more comparison shopping opportunities
  •     Capture more buyers at the purchase stage of the buying cycle
Search Mojo also provides ecommerce clients with a near real-time dashboard to monitor SEO and PPC metrics up to the minute, including sales from these channels.
To learn more about Search Mojo’s new ecommerce offering, visit Search Mojo’s website at