Now, Google has altered its search algorithm to better deal with the second group of search marketers. The change was inspired by an internet retailer who demeaned his customers until they posted links to his website on popular complaint websites and forums, which helped him achieve higher rankings on Google.
While Google was cryptic as to what precisely was altered, company spokespeople wrote on its official blog that it would actively work to prevent similar situations from arising in the future. The strategy used by Google "detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience" and penalizes them based on their rankings.
According to a recent report from comScore, more than 11 billion searches are conducted though Google each month. Business owners should ensure that their search engine optimization strategies are ethically sound if they wish to reach this audience.
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