When misused by a company, search engine optimization (SEO) campaigns can work against the company in terms of rankings. In this case, ‘misuse’ refers to tactics that deliberately deceive internet consumers.
Trust is always the best foundation for any business.
When browsers type in a query, they expect to be redirected to safe and relevant sites. That’s why companies should always apply the best business practices. Search engines—like Google, Yahoo, and Bing—consistently make a strong effort to prevent malicious sites from ascending the rankings. Sites that misuse keywords usually don’t stay on top of the rankings for too long.
On the other hand, a properly employed SEO campaign has proven business benefits.
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