Earlier this year, the B2B search engine optimization landscape shifted radically as Microsoft's Bing search engine began powering all queries conducted through Yahoo's portal.
According to Experian Hitwise, the combined efforts of the two search engines made the biggest impact over the course of November. The digital measurement firm observed that 81 percent of searches conducted on Bing-powered search engines resulted in a click to a website. Meanwhile, only 65 percent of searches conducted on Google led to the searcher going to one of the displayed results.
"The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding the information they are seeking," notes Experian.
Overall, though, Google still accounted for the majority of searches conducted, with 70 percent of the queries performed taking place on Google. Bing and Yahoo combined made up only 25 percent of the total searches, with smaller portals accounting for less than 5 percent of queries.
Still, the high success rate of Bing searches highlights the growing importance of Microsoft's search portal. According to a recent report from Chitika, as many as 46.55 percent of websites are not optimized for Bing-powered search engines.
According to Experian Hitwise, the combined efforts of the two search engines made the biggest impact over the course of November. The digital measurement firm observed that 81 percent of searches conducted on Bing-powered search engines resulted in a click to a website. Meanwhile, only 65 percent of searches conducted on Google led to the searcher going to one of the displayed results.
"The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding the information they are seeking," notes Experian.
Overall, though, Google still accounted for the majority of searches conducted, with 70 percent of the queries performed taking place on Google. Bing and Yahoo combined made up only 25 percent of the total searches, with smaller portals accounting for less than 5 percent of queries.
Still, the high success rate of Bing searches highlights the growing importance of Microsoft's search portal. According to a recent report from Chitika, as many as 46.55 percent of websites are not optimized for Bing-powered search engines.
Is this because of the merger? This will certainly give Google something to think about.
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