Directory listings have been useful in search for a long time. Before the development of the internet, it was often directories which searchers turned to when looking for a business of some sort. Online directories are still used by some and do retain their place within the search market. This is why it is advisable for businesses to have a listing in the most popular and relevant online directories. However, directories are no longer one of the main sources of traffic for businesses.
Social networking websites are now proving even more influential in search. Having a profile in a social networking website such as Facebook or Twitter can make a massive difference to the brand development of a business and the amount of traffic it directs to its web pages. Directories may still play a small part in search but social networking sites are playing an increasingly larger role and so must be acknowledged.
A social networking profile enables a business owner to share a great amount of information about what they do with others within the community. Information about the products they sell and the services they offer can all be given in detail so those which read the content can gain a full understanding of what the company is about and what is on offer to them. With a simple directory listing this is not possible. A directory listing only contains basic information and does not provide any extra detail about the company.
Social networking sites also enable communication and interaction between site owners and their audiences to take place quickly and easily. A large number of consumers like to communicate online and businesses can offer a greater level of customer support by doing this. Using social networking sites, it is easy for potential customers to ask questions and find out more without having to commit or feel pressured into buying.
Social networking sites are also extremely useful because they can offer potential customers a well rounded view of a business. They can read the content the business provides but can also explore their reputation by exploring other information about the company present in the online community. Many social networkers share business information of this kind and it can be particularly useful for those wanting a little bit of reassurance before becoming a customer. If they can read positive feedback about your business from others who have already used your service, you will gain their trust.
If you are still relying on directories for online exposure and traffic then you will be missing a number of useful opportunities. Directory listings can still be useful but other techniques such as the use of social networking websites must also be explored if hoping for SEO success.
At SEO Consult, we can provide you with a number of productive SEO techniques which can be used for the benefit of your business. We can show you what your business needs and use these methods effectively to produce the results you want.
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