While Google is the No. 1 search engine, it's important that marketers also consider Bing and Yahoo for their search engine optimization strategies. According to a recent report from Chitika, many brands are missing out on potential traffic and revenue by not taking Bing-powered search engines into account.
Chitika found that as many as 46.5 percent of brands aren't optimized for Bing or Yahoo, which is now powered by Microsoft's search engine. Additionally, websites that aren't optimized for these two search engines are missing out on a 9.4 percent lift in search traffic.
Chitika found that as many as 46.5 percent of brands aren't optimized for Bing or Yahoo, which is now powered by Microsoft's search engine. Additionally, websites that aren't optimized for these two search engines are missing out on a 9.4 percent lift in search traffic.
"By combining forces, Bing and Yahoo have made it not only possible, but necessary to optimize for a powerful No. 2 search engine," says Chitika CTO Alden DoRosario. "Our publishers are very smart, but so many of them need to put some hard work into making sure Bing loves them as much as Google does."
According to recent comScore reports, Bing and Yahoo account for 31 percent of all searches conducted by American consumers. In the month of October, more than 17 billion queries were performed on the search engines overall.
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