SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.
panda_penguin.jpg
Both of these major changes were not events, but rather the beginning of a new way to rank websites. Both Panda and Penguin undergo “refreshes” on a regular basis, monthly in the case of Panda.
As a refresher, the two updates were
focused on the following:
Panda: The quality of content on a website itself
Penguin: The quality of (i.e. lack of manipulation) of off-page authority metrics such as links
See the common thread? Quality, not quantity. Google is working hard to improve the quality of their SERPs. This is imperative to their ongoing success. This is also why the updates will keep coming.
Web marketers and SEOs have invested countless hours in reacting, adjusting strategies and adopting new ways of managing their online presence. The majority of us have finally accommodated the impact of these two mischievous little zoo creatures.
2013 is under way, and we have already seen the first Panda refresh of the year. Rest assured that Google has more up its sleeves. Let’s take a few moments to consider where they might focus their attention between now and December.
SEO Hot Points in 2013
Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work.
Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential.
panda_penguin.jpg
Both of these major changes were not events, but rather the beginning of a new way to rank websites. Both Panda and Penguin undergo “refreshes” on a regular basis, monthly in the case of Panda.
As a refresher, the two updates were
focused on the following:
Panda: The quality of content on a website itself
Penguin: The quality of (i.e. lack of manipulation) of off-page authority metrics such as links
See the common thread? Quality, not quantity. Google is working hard to improve the quality of their SERPs. This is imperative to their ongoing success. This is also why the updates will keep coming.
Web marketers and SEOs have invested countless hours in reacting, adjusting strategies and adopting new ways of managing their online presence. The majority of us have finally accommodated the impact of these two mischievous little zoo creatures.
2013 is under way, and we have already seen the first Panda refresh of the year. Rest assured that Google has more up its sleeves. Let’s take a few moments to consider where they might focus their attention between now and December.
SEO Hot Points in 2013
Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work.
Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential.
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