Monday, February 21, 2011

The Benefit of Local SEO

35% of Google searches yield local results. If you are serious about growing your business, you need to get serious about local search engine optimization!

As a business owner or a website owner you must understand the advantages of SEO (search engine optimization) to your business. In regards to the internet there’s much more happening as far as searching is concerned and much less happening as far as browsing. If you would like your website or business to expand and earn more visitors and potential customers then you must understand the best method for them to get there is with the search engines.

Did you know that roughly 35 percent of searches come up with local results? The reason for this is because online businesses and companies understand that their customers are utilizing search engines for information and if they want to be located then they have to be on the search engine. Are you beginning to know the importance of search engine optimization now? There are lots of benefits to SEO but the fact is that you must do something in order to be found on the online.

Another vital factor about search engine optimization is that you not only will be found by possible customers but you’ll also earn brand recognition. If your name is your brand then you will want that to be out there for individuals to see, there is nothing greater than somebody tossing your name out there for people to hear and that’s exactly what the search engine is making happen. Now that you understand the importance of SEO to your business and you it’s time that you know a few tips to get to the top of the search engines.

Tips

Local business – The first method to be on the top of the search engine is to get your business listed as a local business but this isn’t always the greatest method. Lots of times people will not click on a business website simply because they’re just seeking information so you want to do more than just that in order to be placed in the searches and in the local results.

Content – If you’ve got a website then you must to have articles. One of the factors in where you rank on the search engine is what type of content is on your website and how important it seems. Most individuals think that articles are everything and in a way it is but it isn’t that important to Google. Articles are important for the mere reason that it must be original and read well, if neither is true for your site then your page will rank towards the bottom.

Links – Now in regards to Google the most important thing are links pointing back to your website. If you would like to sit at the top of the searches then it is imperative that you receive as many decent quality links as humanly possible all linking to your site. Lots of individuals think that the number of links is what matters but it is a mix of quality over quantity with the majority going to quality. In my mind the best way to get links is to write articles for article directories and to just provide lots of wonderful content and hope other sites will link to you.

Something you should think about in regards to local SEO is to hire a local SEO business to help you out.

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