Google makes significant algorithm updates
Making algorithm updates is nothing new for search giant Google, but their latest update, "freshness," will impact 35 percent of online searches. This new algorithm will ensure that recent content is at the top of search results. Google is aware that not every search query is best with the "freshness update." For instance, a chocolate chip cookie recipe that was posted nearly ten years ago is still served as one of the top results, because of its popularity -- with more than 5,000 reviews and thousands of "saves," Google knows that this recipe is what people are looking for.