Scraping The SEO Longtail

Cutting time and cost will increasingly become important to online marketing and advertising as the industry matures, and companies will begin to see many more tools emerge aimed at automating processes. Fred Rassam, business development manager at business incubator The Triana Group, brought one such longtail generating keyword tool to my attention. Triana helps European companies grow in the U.S.

France-based Synomia, founded in 2000 as a search engine, has developed a patented semantic analysis technology and a suite of products based on the technology aimed at content analysis, smart navigation and search engine optimization (SEO). It relies on 10 years of research and computational linguistics to crawl a Web site and come up with relevant keywords in the content on the site.

Supporting the need to discover hundreds of new expressions from content, the tool crawls internal links, site indexes and landing pages attracting search queries to the longtail of keyword terms. The site index creates a network of links between the expressions, landing pages and tags to increase the PageRank of the site index.
Rassam says companies typically only perform link development for about 50 of the top keywords. The thinking that thousands of longtail keywords live within Web site content and never get exploited, though about 70% of the traffic comes from longtail keyword search terms drove the development of the tool.

Managing the tool through an administrative interface gives marketers insight into the terms people type into search engines to find the brand's site. The list of keywords that companies can append to the Web site with a goal to attract high-quality search engine traffic from natural search results to leverage content on the Web site. The company boasts supporting about 300 clients such as Dannon, Merck, Nestle, and Doctor Without Borders in the United Kingdom, France and Canada, but wants to take the tools into the U.S. market.

When I asked for companies with a similar type tool, Rassam mentioned Endeca, because both are based on natural language processing.

Sounds simple, but brands have found success extracting thousands of keywords, creating an index and appending it to the site, according to Rassam. It's a way to optimize the site with longtail keywords that, in turn, helps to rank better in search engine results. There are several payment options. One way is to not charge anything upfront and then pay 9 cents or 10 cents per unique visitor from the tool based on predetermined cap.

Source  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139373

What Do The Best SEO Companies Use, LinkWheeling Or Normal Backlinks?

The need to know and find a customer is paramount to a business' bottom line. Furthermore, the need for customers to be able to find a business is also very crucial. Everyday, thousands of companies spend tens of thousands of dollars in advertisements to get noticed. And lately, the trend to outsource search engine optimization tactics has grown tenfold over the last decade. At first the rage was all about backlinks, but nowadays the best SEO experts look to an advanced form of backlinking in other words linkwheeling as an effective way to climb in the fight for page rankings.

The 64,000-dollar question is whether there is proof that linkwheeling is more effective than other normal seo packages and techniques? A linkwheel is when content is created on anywhere from 6 to 116 pages that all link to one another as well as the main site. Most experts disagree on the overall effectiveness of these campaigns.

Nicolas Samson, an online marketing expert from SisaSEO.com says, We have an advanced linkwheel package that we offer our clients we've seen astronomical results with these methods that far exceed those of just normal backlinking.

Unlike other forms of marketing costs, such as expensive ad buys and pay per click campaigns, most Seo firms agree that creating an organic presence online is a stronger and more economical form of advertising to yield incredible results.

Search Engine Optimization firms have been around for a long time, and while there are some that are very effective, others fall short of providing the type of results that small businesses need to compete in this vicious online environment.

However the debate goes on to whether there is a magic formula to internet success for small businesses. It sounds like there is a big political bruha brewing, with some on the right and those on the left.

Read more: http://www.benzinga.com/press-releases/10/11/e597337/what-do-the-best-seo-companies-use-linkwheeling-or-normal-backlinks#ixzz14y2nH1lo

SEO for Beginners

SEO Tools & Tactics, From A Beginner’s Perspective Onward

SEO (Search Engine Optimization) should be present in every website’s effort to be more relevant online, but too often it falls by the waist side.  A few typical reasons why this happens is because people do not have the time, money or the know how to achieve a substantial SEO campaign.  This article will walk you through a handful of free SEO tactics that only require an hour to set up and a small amount of time to maintain. As the year-end nears, make it a goal to complete some of these basics, so that you can check it off your 2010 to-do list and have a great start to 2011. Also you don’t need to be an expert to start on SEO, but if your business ‘depends’ on it, we recommend hiring a professional.

1. Back to the basics

This initial information is basic but essential for various search engines to find your website.  Once a site’s design is complete go into the HTML code and give each page a unique and accurate title so search engines can recognize the content.  If all of your pages have the same title your audience could be directed to the wrong page.

The key is to do basic optimization whenever you post anything at all, rather than leaving it until later. Just think ’search’ when creating content and you won’t have to worry about it later on. News outlets teach their teams SEO on the fly, otherwise they wouldn’t be able to publish so much content.  Keep this in mind when creating new web content:

• Headlines are similar to titles you would see in a newspaper

• Only post meaningful content

• Try to write about things that you would share – ask yourself: ‘Would I still share this to my network if I didn’t write it?’

Writing Unique Titles and Meta Descriptions on different pages is also extremely important. Google’s Webmaster Tools feedback will show you this by listing all the duplicate or missing page titles. This is important because of the way Google displays search results. It uses the Title and Meta Descriptions for the ‘Google Snippet’ that you see. Although this is basic information that all SEOs know, it is still vital to any SEO campaign. When you write content, write the Meta data as well. Don’t spend time on the Meta keywords field though, worry about unique Page Titles and Meta Descriptions

2. Tools to help you along the way

Optimizing your website can be a tedious and time consuming task.  There are many tools available to simplify the process and save you time.  For example, it has been shown that using Initial Caps in your Meta Descriptions will increase your Click Through Rates (CTR) in organic results.  Sites like uppercaseit.com, feature the option ‘Initial Caps’ which you plug in your text and it optimizes your Meta Descriptions with Initial Caps.  Uppercaseit.com It will also count the numbers of characters including spaces to help you determine the best lengths for your Titles (Suggested length <65 characters) and Meta Descriptions (~160 characters).

Also, be sure to do an SEO audit of your site to know what areas you need improvement in and how your site compares to your competitors.  There are several resources out there that can help you gather this information like www.seo-browser.com, www.opensiteexplorer.org, andwww.seobook.com.  These websites help you to see how Google will read your site and allows you to see a website’s SEO statistics.  Each of these websites excel in specific marketing and SEO tools, I urge you to get familiar with them so you can better understand how your website’s SEO is performing.  In the near future Wpromote we will be launching a new  SEOAudit tool, which combines the features of many of these sites into one, so you can quickly determine the current state of several SEO related factors for one or more domains at a time.

3. Start a link building campaign

A link building campaign can be vital to your optimization success.  And while there are many different avenues for link building, a great way to start a basic campaign is to tap into the pool of people you already know.  Reach out to your customers, friends, vendors, partners and anyone else you have a relationship with and ask them to like a page, provide a testimonial, or link back to your site.  If you are non-intrusive and polite with your request, more often then not, they are happy to help out.

Here are some additional easy ways to expand your link building campaign:

Testimonials – Give testimonials on other websites. This can help you earn their respect, links and honest inbound traffic. Try to get in touch with the editors with outreach: Write to a website, compliment services or volunteer a quote.
Design Galleries – Feature your website on feature sites like CSS REMIX, Drawer or CSS Gallery.
Feature Stories – Reporters are constantly looking for leads or content on websites like HARO and PR Newswire, if you can provide them with relevant content for a story they will link to you or your website.
Chamber of Commerce – Ask your local Chamber of Commerce to post a link to your business website.
BBB - Get a link on the Better Business Bureau’s website.
Follow Forum Signatures - Here’s a list of forums that have ‘do follow signatures’http://niceblogger.com/2009/11/29/dofollow-forum-list-dofollow-signatures/. You can also submit to Yahoo answers, and vote yours to the top.
Create Aboutus.org, Squidoo and Crunchbase Profiles – They all have follow links.
Create Flickr Accounts - For the photo descriptions, you can embed HTML links.  These HTML links show up as no follow, but the added visits to your site through these organic links have many experts convinced of their contributions to SEO.
Create YouTube Accounts - Post Meaningful original videos about your services and drive real search traffic to your site from your videos, which can also be embedded in blog posts using the ‘Smart YouTube‘ plugin in WordPress.
Infographic Creation – Infographics turn boring raw data and numbers into quick, easy to follow stories via images.  You can capitalize on their current popularity and gain a lot of link juice.
SEO Consulting – Well worth it, better than searching Google and guessing! Spend 3 to 4 hours a month to get answers to your frustrating SEO questions about differing online opinions about specific issues.

These tools and strategies are not a silver bullet to get your website to the top of Google but by choosing the approaches that are advantageous to your industry, you will have an edge over a lot of your competition.  SEO should not become a daunting task for your company, it is basically online reputation management combined with marketing initiatives.  This process could be viewed as a method of staying in touch with your industry’s community online because the popularity of your site is a main indicator of your success in the search engines.  Get started today; use the tools and strategies provided in this article to expand your SEO efforts and overall knowledge of SEO tools that are available to you.

SEO (Search Engine Optimization) should be present in every website’s effort to be more relevant online, but too often it falls by the waist side.  A few typical reasons why this happens is because people do not have the time, money or the know how to achieve a substantial SEO campaign.  This article will walk you through a handful of free SEO tactics that only require an hour to set up and a small amount of time to maintain. As the year-end nears, make it a goal to complete some of these basics, so that you can check it off your 2010 to-do list and have a great start to 2011. Also you don’t need to be an expert to start on SEO, but if your business ‘depends’ on it, we recommend hiring a professional.

1. Back to the basics

 

This initial information is basic but essential for various search engines to find your website.  Once a site’s design is complete go into the HTML code and give each page a unique and accurate title so search engines can recognize the content.  If all of your pages have the same title your audience could be directed to the wrong page.

The key is to do basic optimization whenever you post anything at all, rather than leaving it until later. Just think ’search’ when creating content and you won’t have to worry about it later on. News outlets teach their teams SEO on the fly, otherwise they wouldn’t be able to publish so much content.  Keep this in mind when creating new web content:

• Headlines are similar to titles you would see in a newspaper

• Only post meaningful content

• Try to write about things that you would share – ask yourself: ‘Would I still share this to my network if I didn’t write it?’

Writing Unique Titles and Meta Descriptions on different pages is also extremely important. Google’s Webmaster Tools feedback will show you this by listing all the duplicate or missing page titles. This is important because of the way Google displays search results. It uses the Title and Meta Descriptions for the ‘Google Snippet’ that you see. Although this is basic information that all SEOs know, it is still vital to any SEO campaign. When you write content, write the Meta data as well. Don’t spend time on the Meta keywords field though, worry about unique Page Titles and Meta Descriptions

2. Tools to help you along the way

 

Optimizing your website can be a tedious and time consuming task.  There are many tools available to simplify the process and save you time.  For example, it has been shown that using Initial Caps in your Meta Descriptions will increase your Click Through Rates (CTR) in organic results.  Sites like uppercaseit.com, feature the option ‘Initial Caps’ which you plug in your text and it optimizes your Meta Descriptions with Initial Caps.  Uppercaseit.com It will also count the numbers of characters including spaces to help you determine the best lengths for your Titles (Suggested length <65 characters) and Meta Descriptions (~160 characters).

Also, be sure to do an SEO audit of your site to know what areas you need improvement in and how your site compares to your competitors.  There are several resources out there that can help you gather this information like www.seo-browser.com, www.opensiteexplorer.org, andwww.seobook.com.  These websites help you to see how Google will read your site and allows you to see a website’s SEO statistics.  Each of these websites excel in specific marketing and SEO tools, I urge you to get familiar with them so you can better understand how your website’s SEO is performing.  In the near future Wpromote we will be launching a new  SEOAudit tool, which combines the features of many of these sites into one, so you can quickly determine the current state of several SEO related factors for one or more domains at a time.

3. Start a link building campaign

 
A link building campaign can be vital to your optimization success.  And while there are many different avenues for link building, a great way to start a basic campaign is to tap into the pool of people you already know.  Reach out to your customers, friends, vendors, partners and anyone else you have a relationship with and ask them to like a page, provide a testimonial, or link back to your site.  If you are non-intrusive and polite with your request, more often then not, they are happy to help out.

Here are some additional easy ways to expand your link building campaign:

• Testimonials – Give testimonials on other websites. This can help you earn their respect, links and honest inbound traffic. Try to get in touch with the editors with outreach: Write to a website, compliment services or volunteer a quote.
• Design Galleries – Feature your website on feature sites like CSS REMIX, Drawer or CSS Gallery.
• Feature Stories – Reporters are constantly looking for leads or content on websites like HARO and PR Newswire, if you can provide them with relevant content for a story they will link to you or your website.
• Chamber of Commerce – Ask your local Chamber of Commerce to post a link to your business website.
• BBB - Get a link on the Better Business Bureau’s website.
• Follow Forum Signatures - Here’s a list of forums that have ‘do follow signatures’http://niceblogger.com/2009/11/29/dofollow-forum-list-dofollow-signatures/. You can also submit to Yahoo answers, and vote yours to the top.
• Create Aboutus.org, Squidoo and Crunchbase Profiles – They all have follow links.
• Create Flickr Accounts - For the photo descriptions, you can embed HTML links.  These HTML links show up as no follow, but the added visits to your site through these organic links have many experts convinced of their contributions to SEO.
• Create YouTube Accounts - Post Meaningful original videos about your services and drive real search traffic to your site from your videos, which can also be embedded in blog posts using the ‘Smart YouTube‘ plugin in WordPress.
• Infographic Creation – Infographics turn boring raw data and numbers into quick, easy to follow stories via images.  You can capitalize on their current popularity and gain a lot of link juice.
• SEO Consulting – Well worth it, better than searching Google and guessing! Spend 3 to 4 hours a month to get answers to your frustrating SEO questions about differing online opinions about specific issues.

These tools and strategies are not a silver bullet to get your website to the top of Google but by choosing the approaches that are advantageous to your industry, you will have an edge over a lot of your competition.  SEO should not become a daunting task for your company, it is basically online reputation management combined with marketing initiatives.  This process could be viewed as a method of staying in touch with your industry’s community online because the popularity of your site is a main indicator of your success in the search engines.  Get started today; use the tools and strategies provided in this article to expand your SEO efforts and overall knowledge of SEO tools that are available to you.

Source  http://thefastertimes.com/tech/2010/11/09/seo-for-beginners/

Fundamentals of Organic Search Engine Optimization (SEO)

Siteworx will host a live Web event titled, Fundamentals of Organic Search Engine Optimization—Managing SEO for Your Mobile Presence.

If you already have a mobile site, it’s important to understand the nuances involved in managing SEO for your mobile presence. If you do not have a mobile site and are starting the process of developing your mobile strategy, this webinar will share insights and potential hurdles you’ll want to avoid when optimizing your mobile presence for search engines.

Siteworx SEO Practice Manager Gregg Wyland will address:

-How search engines differentiate mobile searches from Web searches
-You’ll learn how to direct Google to use your actual mobile site as the default location for those searching from a mobile device
-Key differences in how users approach mobile search
Most mobile users will search based on location (where I am) and a need to find a person, place or thing
-Mobile SEO best practices
We’ll identify steps to ensure your mobile URLs are viewable on a mobile device
-The advantages of supporting location-based search results
Tools to review your mobile SEO performance

Registration is free and our 30-minute format maximizes your return on time invested (ROTI).

To learn more, visit http://www.siteworx.com/Company/Thought-Leadership/Webinars/Managing-Search-for-Your-Mobile-Presence. For regular updates, subscribe to Siteworx news (http://www.siteworx.com/e-news) and follow @Siteworx on http://www.Twitter.com/siteworx.

To submit your questions in advance, email us at info@siteworx.com.

Source  http://www.pitchengine.com/fundamentals-of-organic-search-engine-optimization-seo/99702/

How Can Social Networking Benefit A Small Business?

The major and well-known companies have profiles within the social networking websites and often have millions of followers. These companies are known throughout the world and so can demand a lot of attention and interest. However, social networking websites can also help small businesses to develop in many ways and can play an influential role within a search engine optimisation campaign.

A social networking website such as Twitter or Facebook has millions of users who login on a regular basis. This is a vast and varied audience which can be targeted by businesses of all sizes. You may be running a small business but if you have researched your market, are offering products others want and have a high quality website, you can get others within the social networking sites interested in what you have to offer.

There will be other social networking users looking for a business just like yours and these communities provide a new and effective way for online consumers to find businesses. Just because you are small doesn’t mean it is impossible for you to get noticed and to build your follower numbers too.

By regularly creating high quality and relevant content and displaying it on your social networking page you will begin to get attention. If your information is presented clearly and can be helpful or useful to others, they will want to read it and a further interest in your company will be developed.

If other users get in touch and ask a question or make a comment, make sure you respond to them as quickly as possible, be professional and friendly and help them in any way you can. If they have simply shared their opinion, thank them for their contribution. If they have asked for assistance, help them to the best of your ability. This interaction between you and others all helps greatly when trying to develop your brand within the online community. If others begin to associate you with your business and communicate with you online, they will begin to feel a bond with your company.

It is important for businesses of all sizes to show their personality but if you are running a small business this can be challenging. However, social networking sites can help you to do this effectively. Make your page fun and add content of all kinds to it. Use methods to get attention such as by running relevant quizzes, competitions and surveys. There are many novelty ways to get others interested in your business and to show your company is not boring and dull.

Social networking websites are helping businesses of all sizes to interact with their target audiences and develop their brands further. It is possible for any business to do this successfully with the right guidance and advice.

At SEO Consult, we help many of our clients to establish a presence within the social networking communities and can do this for you too. Let us show you just how advantageous social networking can be for small businesses.

Source  http://www.seoconsult.co.uk/SEOBlog/search-engine-optimisation/how-can-social-networking-benefit-a-small-business.html

Search Engine Optimization Service

Search engine optimization is technique that helps in advertising your business online to get customers. Today world is going to be online, Internet is dominating the business world, this need to have a good websites for selling your goods & services online. Research indicates that a huge amount of website visitors comes through search engines for buying products or for resources when looking for information. To have a world wide exposure of your company, you should have seo services. It is done by proper website research, marketing analysis and search engine optimization.

There are many SEO services you need to understand them. Analysis of website is the first service provided by SEO. In this service detail analysis is done in terms of quality, functionality. Your website must contain all the information needed by the visitors. SEO Services experts will check keywords that you are using appropriate or not. Another seo service is to look for search engines where you would submit your site. Another service is to study your competitor’s site and check for reasons high ranking on search engine. After studying your site and your competitor site experts will work further to increase traffic to your site. They will tell you that they will fix and reconstruct in the site to give a better output. They make sure that your visitor has a clear idea on the products and services.

Choosing an effective company is also a challenging work. A good SEO company will mention its existing clients and testimonial given by there customer also add a valuable insight. Cost is also one of the important factors. It is very important for any site to be counted in the top ten sites presented by search engine results. SEO services offering the best seo service is guaranteed first page rankings in Google and customer doesn’t pay and there is no set up fees.

The Best SEO Services would achieve your Business Objectives that are increase brand visibility in the marketplace helping you experiences an increase in traffic, leads and sales, Force high-quality traffic to your website Maximize Money Making Opportunities, Target shoppers interested in your products and Eliminate wasted advertising expenditures, Built-in audience Website and Grow your business online in less time for less money Place your business in front of the right audience at the right time. SEO services provide a comprehensive range of search engine optimization services and their SEO Rates are very competitive.

Source  http://www.marketpressrelease.com/Search-Engine-Optimization-Service-1289043255.html

What Is Mobile SEO?

As the end of 2010 approaches, we hear more and more we hear about mobile search engine optimization (SEO). But what is it really?

The implication of mobile SEO is that it concerns techniques specific to increasing visibility in mobile search engine results while according to ChaCha, it's simply mobile Web design. I perceive mobile SEO as a combination of the two.

Just as there are two sorts of mobile search engine results depending on the type of phone you have. Google confirmed that mobile-specific page types do get tracked separately and are included within the results if searched on a non smartphone device versus what you see on an iPhone or Android phone. These are the pages you need to set up correctly for Googlebot Mobile to both find and include in these feature phone search results.

Smartphone search results themselves are pulled from the main index directly, which mirror what you would get from a desktop search but with implied location intent, as an emphasis is placed on local results. This is where local SEO becomes a critical player within mobile SEO as a whole.

Finally it's a matter of rendering correctly for mobile devices, which Google has affirmed is a factor for being included or dismissed from the mobile index used for feature phones. Never mind the fact that mobile rendering is also a matter of conversions since the page should be simple, to the point, and touch-friendly.

So what is mobile SEO?

Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile and often touch-enabled devices themselves.

Source  http://www.clickz.com/clickz/column/1866382/mobile-seo