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Search Engine Optimization SEO Tutorial test post content part2

Search Engine Optimization SEO Tutorial test post content part2

Real Estate Web Design and SEO Firm Announces Industry Changing Platform

 ARMERealty.com is a full service real estate web design and SEO company located in Clearwater FL, and is available for helping any real estate agency with real estate web design and SEO. ARMERealty.com does these two things exclusively for real estate professionals.

“So many SEO companies do not focus on this niche because they are trying to land as many customers as possible. For real estate professionals, a real estate web design and SEO firm that specializes and real estate is the firm they need to be able to rely on. Search engine optimization for real estate professionals is all ARMERealty.com does”, said Simon Landers of ARMERealty.com.

Real estate is a difficult business in good times but given the current economy and home prices, a realtor and a real estate agency needs full Internet marketing services with real estate web design and SEO. It is not an option for many agencies any longer. The world is moving online and the yellow pages of old are just that – old.

“So many people under fourty are no longer using traditional methods for searching for products or services. The availability of smart phones and widespread wireless Internet means instant access. This is why ARMERealty.com featuring real estate web design and SEO can keep an agency alive,” said Simon Landers.

ARMERealty.com has a complete real estate web design and SEO package for any real estate agency anywhere in the U.S., including Alaska and Hawaii. Using techniques and search strings specifically designed for real estate, ARMERealty has a real estate web design and SEO service that will help an agency appear on the first page of the search engine research page of a major search engine.

While every agency would like to be in the first slot, it is very difficult if not impossible to achieve for a small business. ARME Realty removes this obstacle by allowing the website owner to develop 300-500 targeted web pages at a time which essentially converts into 1-5% of those website pages achieving a first page placement on Google.

For more information about ARME Realty.com visit the website or call (727) 459-8841.

Source  http://www.prweb.com/releases/real-estate-web/design-seo/prweb10765158.htm

How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven world.

The question every business professional must ask is, "How much will we spend on SEO?" Keep reading for all the information you'll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.

SEO Payment Models

To understand the dollars and cents discussed below, you must understand payment models used by agencies. SEO agencies typically offer four main forms of services and payment:

• Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization.
• Contract services at fixed prices: Nearly all SEO agencies sell contract services. Often, before a client is ready to engage a monthly retainer, they will select contract services that they want to have completed. The services that an SEO agency offers are often advertised on their site, along with a price. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
• Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client. Pricing varies according to the project. For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on the scope and cost of the project.
• Hourly consulting: This familiar consulting model is an hourly fee in exchange for services or information.

Most SEO agencies use all of these payment models. Likewise, clients may work with an agency using more than one model. For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a special project with the agency, thus entering into three of the payment models.

Typical SEO Costs

So, what should you expect to pay? Here's a survey of the range of the costs according to the payment models described above.

• Monthly retainer: $750-5,000 per month. Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency. On the lower end of this spectrum are small SEO agencies that offer a limited range of services. On the upper range are businesses with greater needs working with full-service SEO agencies. Most businesses pay between $2,500 and $5,000 for a monthly retainer.
• Contract services at fixed prices: price variable. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).
• Project-based pricing: price variable. Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.
• Hourly consulting rate: $100-300/hr. SEO consultants, whether individuals or agencies, usually charge between $100 and $300 per hour.

(Some of these figures are taken from a 2011 SEOmoz survey of 500 consultants and agencies.)

Things You Should Be Suspicious of

Any discussion of SEO agencies and pricing isn't complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. Be suspicious of the following promises:

• Guarantees. SEO firms generally can't provide guarantees due to the constantly changing nature of the industry.
• Instant results. True, some SEO tactics can get "instant results" by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
• #1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you'll be able to get it. However, it's not something that a firm can promise to hand over to you.
• Costs lower than $750/month. When it comes to SEO, you aren't shopping for the lowest price; you're seeking the best level of service. Be wary of rock bottom prices or "unbelievable deals."
• Shady link building services. Link building is a crucial part of SEO. You can't have a highly-ranked site without inbound links. But there's a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.

Things to Keep in Mind

As you begin shopping for SEO agencies and making your decision, be mindful of the following points:

• SEO takes time. A monthly retainer is best. Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. In SEW's Mark Jackson wrote, "The real value of SEO efforts are, generally, not realized in the first month(s) of the effort." It's true. SEOs don't wave a magic wand and get instant results. Instead, they perform extensive operations that will produce results months down the road.
• SEO changes, and your rankings will change, too. The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. One-and-done SEO tricks simply don't work. It takes constant monitoring to keep your website ranking well and performing at top-notch levels.
• Not all SEO services are created equal. Again, SEO isn't about shopping around for the lowest prices. It's about finding the finest agency you can. Look for an SEO agency that defines its scope of services, and takes the time to educate you.
• SEO is important. Do it. The point of your website is to increase and/or improve your business. Unless people are finding your website, it's not even worth having one. The smart thing is to pay what it takes to keep your site findable by the people who are looking.
• Hiring an SEO agency is best. You may be thinking, "Can't I just do this SEO thing on my own?" A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Even an employee who "knows a lot about SEO," will be hard-pressed to deliver the level of services and excellence found in a SEO agency. You'll rarely come out on top if you try to go it alone, and you'll never get the same level of ROI that you would with a competent SEO agency.

You Decide

For most businesses today, SEO is the highest ROI marketing effort. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc.

No longer do businesses decide whether they need SEO services. Instead, they decide how much they're going to spend. As long as they choose a quality SEO agency, their decision will lead to incredible amounts of revenue.

You can decide how much that's worth to you.

Source  http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services

SEO Partner Announces Key Changes With Its SEO Pricing and Services, and Highlights a Marketing Must-Do for Businesses

SEO Partner has just announced it is making a minor price adjustment to one of its SEO packages. The Professional SEO Pro Pack, which delivers custom content creation and distribution to quality websites focusing on three keywords, will now be offered at $20 more. Owner and Internet marketing expert, James Schramko explains that the small price increase is due to the 50 percent spike in labor time required to complete projects. Schramko further adds that the intensified work is aimed at achieving the best results for clients.

Clients under a monthly package (ones that might serve nearly a hundred other clients), as opposed to a one-time package, will not be affected by the new SEO pricing, according to SEO Partner.

SEO Partner is part of SuperFastBusiness, owned and headed by Schramko. The division focuses on search engine optimization services and executes only the highest level of approaches. The SEO specialist ensures that their clients’ online marketing campaigns yield favorable results and that their websites achieve those high page ranks on search engines. Its current services include the SEO service packs (e.g. Pro, Domination, and Epic), Video SEO Package, SEO Reputation Repair Package, Website Check, and the newly priced SEO Expert Pack.

In addition to the new rate, SEO Partner has also revealed that high-value clients who bring in repeat business can expect to receive a focused strategy report from the company. A strategy report details the necessary methods a business needs to undertake in order to grow even bigger.

Says Schramko about this recent development in SEO Partner’s service, “We’ve been offering reports for $20 and a high percentage of those convert into sales … that’s because we are offering advice on what to do and where your pitfalls are.”

The strategy report is not the only tool businesses should consider getting. The well-known Internet marketing expert and business owner also highly recommends getting an SEO website check. He remarks, “If you’re serious about SEO, we’re serious about supplying it.”

Under SEO Partner’s website check, clients will be able to get a thorough assessment of their website before they choose an SEO service pack. The company’s team of website experts will make the corresponding recommendations and suggest the best possible pack for the client. The website check service does not include SEO repairs and is not ideal for websites that have had several warnings from search engines or ones that still implement black hat linkbuilding tactics.

Schramko, who adds that he will be releasing an informative post about image marketing, expresses, “We don’t want to work on your account if we don’t think we can fix it. We know a lot more about Penguin and Panda now that we have so many customers and we’ve seen so many search campaigns.”

For more information on how SEO Partner works to help businesses maximize their online potential, go to their website or get in touch with the SEO experts today.

Source  http://www.prweb.com/releases/James_Schramko/SEOPartner/prweb10684451.htm

The Best SEO Firms Will Practice What They Preach

The Best SEO Firms Will Practice What They Preach
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The University of Saskatchewan Huskies Football team practices at Potash Stadium at the University of Saskatchewan 2011-05-01

The SEO industry, unfortunately, has a relatively negative reputation. Ass-hat SEOs, an awesome term coined by Kristine Schachinger on Search Engine Watch, refers to those SEO providers that aren't SEOs at all, but they make money using our techniques while making the rest of us look bad. White hat SEO providers follow the guidelines of the search engines and black hat SEOs typically look for the loopholes (not necessarily making them evil, but its a riskier approach in my opinion). Both approaches have camps of devoted practitioners that swear by their tactics and both approaches can be incredibly successful when managed by someone who knows what they are doing. (For the record I'm in the white hat camp but that's me). But ass-hat SEOs are those that use tactics against the search engines terms of services that are known to create penalties and do not inform your client. If you are not good at black hat, but endanger your clients even when they know the risks, you're an asshat!

Its the ass-hat SEOs out there that have given the rest of us a bad reputation; they burn site owners with their approach and train our potential clients to believe that all SEO providers are out to scam them and play Russian roulette with their websites. We as real SEO providers need to educate would-be clients how to avoid these ass-hat SEOs and this is the best piece of advice I can offer site owners:
The best SEO firms (or consultants) will practice what they preach.
1. Does a prospective SEO partner have a presence in the search engines?

In case you didn't know, SEO is a highly competitive keyword and there are a few big SEO sites and agencies that tend to dominate the SERPs for it. For instance, my company has been in business for over 7 years and I know were still a long way from cracking the top ten for SEO. But a good SEO firm understands that there are more keywords out there than just SEO that they could effectively compete for and they do. This is the same approach they should take for your site as well. Your small business IT services company in New Mexico is probably never going to unseat IBM for a keyword like IT services in completely neutral SERPs (meaning no personalization factors are at play) no matter how much you want to. But that doesn't mean you cant build a search presence for yourself using other long tail and localized keywords with the help of a good SEO provider. If you cant find a prospective SEO provider in the SERPs without doing a lot of digging you might want to approach with caution. They could just be a new firm and still do a great job, or they could be an ass-hat that set up shop two weeks ago because someone told them that offering SEO services is a great way to make money fast.
2. Does a prospective SEO partner have a real social media presence?

They might not have 1000s of followers and fans but lets hope the few they do have are real people! Ass-hat SEO tends to believe in the more followers, more better attitude and will create or buy fake profiles to increase their numbers. Lets be honest, 100 robots aren't even worth 1 real social follower. Your prospective SEO firm doesn't need to have thousands of fans and hundreds of shares on every piece of content they create but they should have some kind of social media presence. Even a small group of loyal fans, follower and blog readers can have a positive impact on your SEO over time. Social and SEO get more and more intertwined every day and a good SEO firm takes advantage of every opportunity they're presented with, including social signals.
3. Does a prospective SEO partner offer advice that is consistent with other reputable sources?

There are hundreds of SEO blogs out there and, thanks to the glory of the Internet, anyone can say pretty much whatever they want about anything and call it a day. In my opinion, a good SEO firm is going to be offering the same kind of advice in their blog and on their site that many of the industry leaders also say. Not to say that there is only one right way of doing SEO but if you read a dozen blog posts on sites like Search Engine Watch and Marketing Land (and even this blog!) that say one thing and a prospective SEO partner says something else chances are the other dozen sites aren't the ones in the wrong. Ass-hat SEOs, like Kristine said in her article, are the ones that don't really know what they are doing and unfortunately its your website that is on the line. Why put your business in the hands of someone that isn't going to do right by you?

There are probably hundreds of full-service SEO agencies and consultants out there and, contrary to what it may look like at times, most of us aren't looking to make a quick buck. Id be the majority of us actually care about your clients (crazy at that sounds!) and want to help you succeed as much as you want to. But those few ass-hat SEOs out there make it that much harder for the rest of us to. Don't let an ass-hat SEO ruin your website and look for an SEO firm that practices what they preach for their own business!

Source  http://www.searchenginepeople.com/blog/the-best-seo-firms-will-practice-what-they-preach.html

SEO Tips for Surviving the Post Penguin Effect

During the last couple of years, off-page and on-page search engine optimization has changed a lot; Google is working hard to give better rank to those websites which have used genuine means and working organically to enhance the website traffic. First with Panda and then Penguin, Google kept on changing the search engine algorithms. The penguin updates came like a shock for the website owners relying too much on paid back links.

With the penguin update Google made it clear that websites who are not using organic means will be penalized. Penguin emphasized on off-page strategies, if the links which are placed on a thin content website and are directing towards your website, you will be degraded.

Penguin checks even the boring content, sometimes while writing business brochures and business deals, it is really difficult to write it in an interesting way. So don't increase the pages and try to conclude your business brochures in as less pages as possible.

The system of present ranking lies on getting the in-built links from the genuine and great content holding websites. So if you want to survive this panda effect, find your low value back links and remove them. Nowadays webmasters are trying every technique to ditch the search engine valuation algorithm. To achieve this they use some black listed techniques, in return they lose their ranking.

Some SEO mentors can be seen advising on penguin SEO tips, not to post too much articles on web directories as their links don't matter in the search engine optimization. Well they are not true as a matter of fact these article directories still do have their importance. But the point is that you post in the relevant niche and the published content must be of good quality. A well written article will increase the ranking of the author. A number of article directories have been penalized by Google for example Ezine but after Google decreased the rank of Ezine, this website became strict on the content. So when you are writing an article, don't incorporate too many keywords. Using too many keywords is considered as black hat tactics and it is black listed by Google.

Webmasters who are not following the penguin updates will suffer. Google wishes to provide you the genuine websites in the search results on the basis of organic means used for ranking. Penguin update ensures that good quality websites will not face competition with low quality websites. So the owners who are striving hard to produce a good quality website shall be pleased with this update.

Neither it is easy nor the matter is fully available to understand how the system of author ranking works? The algorithm is secret and to know more about penguin SEO tips small business SEO from the Google itself, you can refer to Google webmasters tools.

Source  http://www.promotionworld.com/se/articles/article/130318-seo-tips-surviving-post-penguin-effect

Search Engine Optimization Trends to Watch in 2013

SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.

panda_penguin.jpg

Both of these major changes were not events, but rather the beginning of a new way to rank websites. Both Panda and Penguin undergo “refreshes” on a regular basis, monthly in the case of Panda.

As a refresher, the two updates were

focused on the following:

    Panda: The quality of content on a website itself
    Penguin: The quality of (i.e. lack of manipulation) of off-page authority metrics such as links

See the common thread? Quality, not quantity. Google is working hard to improve the quality of their SERPs. This is imperative to their ongoing success. This is also why the updates will keep coming.

Web marketers and SEOs have invested countless hours in reacting, adjusting strategies and adopting new ways of managing their online presence. The majority of us have finally accommodated the impact of these two mischievous little zoo creatures.

2013 is under way, and we have already seen the first Panda refresh of the year. Rest assured that Google has more up its sleeves. Let’s take a few moments to consider where they might focus their attention between now and December.
SEO Hot Points in 2013

Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work.

Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential.

Source  http://www.cmswire.com/cms/customer-experience/search-engine-optimization-trends-to-watch-in-2013-019573.php

Quick and Effective SEO Tips

When you’re attempting to build up the ranking and popularity of your website, it’s all about the search engine optimization tactics you’re implementing. Whether you’re going with paid advertising, organic methods, or a mixture of the two, proper SEO is what’s going to ultimately earn you a high-ranking site. Without a site that’s ranked well in its respective niche, you’re most likely not going to receive enough traffic to survive in a competitive market.

The code of your website (the HTML) needs to be clean, neat and tidy if you want it to be scanned well by the bots! This point is highly emphasized because a lot of start-up web designers do not check that their code is clean. They simply pack things in via a drag-and-drop menu, only occasionally tweaking the actual code.

This is a very bad way to go. You need to get in there and clean up your code, making it very neat and fluid if you want the robots to scan it properly.

When you’re tinkering around with the code to clean it up, you should also use this opportunity to add certain keywords inside of your title and header tags. This is something that’s ridiculously easy to do, even if you are a rookie with HTML. The main thing to focus on is that you actually close the end of your tags. Copy and paste your code into a Word doc or Notepad beforehand, save a copy of the code just in case you mess up, and take your time adding the right tags in the main copy.

Quick and Effective SEO Tips image seoOne of the most underrated ways to build up your site’s rankings is to have a good internal linking structure. For instance, you want to use keywords and links on your homepage to redirect readers to other pages of your site, and vice versa. However, these links have to be clean. They cannot negatively affect the flow of your site’s navigation, and they cannot be jumbled up inside of your HTML. Take your time and create a clean linking structure.

Adding related images to your website is great for eye appeal. Users visiting your site will appreciate good-looking, relevant pictures. But search engine bots appreciate different captions and tags inside of your HTML. To do this, simply open up your page, view the HTML, find the photo tags, and add in different keywords and captions. These will not show on the photo itself; instead, they will be robot fodder for the bots crawling over your content to rank it.

Despite the explosion of smaller, more personal social sites on today’s web, content is still king, and all content should still contain a lot of relevant keywords. Just make sure to perform keyword research before posting any content. List your keywords in the proper context and near the top of the content, in the first few sentences, in the headers, etc. This small measure will improve your rankings.

SEO is still the best way to go if you want to improve your rankings. Use the methods listed above and you can ensure that your site ranks well in its niche.

Source  http://www.business2community.com/seo/quick-and-effective-seo-tips-0396150

Website Design and SEO Company, RevBuilders Marketing Launches New Website for Recycling and Waste Company

As part of a larger re-branding effort headed by the collaborative efforts of Brand Design, Sigma College of Small Business, and RevBuilders Marketing, EnviroSolutions, Inc. recently launched a re-designed website. The new website comes after numerous efforts by all parties to redefine the company’s image in order to help it compete with the other major players in the industry, such as Waste Management.

“I don’t think most people are aware of which company manages the waste at their home or place of business,” says Scot Small, President of RevBuilders Marketing. “That means that they aren’t considering the possibility of there being a better way. We tried to capture the different efforts which ESI makes to be environmentally friendly as part of the re-branding and redesigned their website with this focus in mind, while also giving their site a much needed overhaul in terms of functionality and style.”

“We’re excited to be launching our new website,” says Gary Hewes, Vice President of EnviroSolutions, Inc. “RevBuilders Marketing worked closely with us to develop the new website. They made the process smooth from design to launch, making it easy for us to get our message out.”

Many municipalities throughout the country encourage recycling through education-based initiatives, and many of these are sponsored by local waste companies like EnviroSolutions, Inc. These businesses are also often the first to apply new methods to reducing the overall volume of waste which is put into a landfill, as well as new ways of harvesting useful natural resources such as biogas and water from the landfills. “It’s an important job that ESI has,” says Small. “We hope our efforts allow them to provide their services to even more of the people who need it.”

About Brand Design
Brand Design has been in business for more than 17 years, providing in-house marketing and branding services. The company focuses on small to medium size businesses, associations and other non-profit institutions. Brand Design is established locally in Fauquier and surrounding counties, serving clients in and around the Washington Metro Area, North Carolina and South Carolina.

About Sigma College of Small Business
Sigma College of Small Business is a business development consultant agency and social media marketing trainer. Founded by Jamie Gorman in 2008, the company is concerned with helping businesses improve how they meet management, financial, strategic and marketing needs for their company. After several years working with small business owners in his spare time, Gorman realized the need for practical, convenient and affordable business management education for small business owners. Visit SigmaBizLearning.com for more information.

About RevBuilders Marketing
RevBuilders Marketing is a full-service online marketing & branding agency, offering a complete range of integrated online marketing services: SEO or Search Engine Optimization, Paid Search Management, Social Marketing, Email Marketing, Content Writing & Branding. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients. RevBuilders Marketing is located in Gainesville, Virginia, serving a client-base across the country. Click here for more information.

Source  http://www.timesunion.com/business/press-releases/article/Website-Design-and-SEO-Company-RevBuilders-4225403.php

2012 a Rocky Year for SEO and Medical Marketing

SEO 1 Medical has published a list of Google algorithm changes that have sent shock waves throughout the SEO Landscape and the healthcare marketing world. The published article offers remedies to address the dramatic changes and penalties that have affected search engine rankings of millions of medical websites.

Dallas ,TX (PRWEB) December 31, 2012

Dallas based SEO 1 Medical, a search engine optimization company specializing in medical marketing has published a new article highlighting the major turning points in SEO. With over 28 updates in a 12 month span, Google has fundamentally changed the criteria used to rank websites. Medical websites, in the competitive healthcare industry, were significantly affected sending doctors, medical practitioners, and SEO consultants back to the marketing drawing board.

The Motive Behind the Change
Whether this is a move prompted by Google’s desire to protect its revenue stream as many marketing professionals have suggested or simply an improvement of the search results, the changes are here to stay. The magnitude, the scope and the timing of the algorithm changes caught everyone off guard; the truth of the matter is that it was to be expected sooner or later. "Our SEO strategies have always included 'what if' scenarios designed to anticipate Google algorithm changes and avoid the rippled effects," said Rodney Brooke of SEO 1 Medical. “Google is slowly making a transition from being a technology company to being the world’s biggest advertising company."

Why the turmoil
The 2012 unprecedented updates in Google search algorithms, whatever the motives may have been, have cause havoc in search engine results. The updates meant sending millions of medical websites down pages in search engine results. For medical practices that get most of their patients through the internet, that spelled out disaster.

The Solution
Despite the harsh consequences of the Panda and Penguin update and the loss of revenue to millions to medical professionals, SEO 1 Medical has crafted a strategy to turn the newest challenge into a competitive advantage. The article titled: "2012 A Rocky Year for SEO and Medical Marketing" offers practical advice on how to address the changes and correct penalties. Updates in search algorithms will continue regardless and it is incumbent on individual website owners and SEOs to find their way around all this.

The way forward
SEO 1 medical concedes that some of the changes initiated by Google were prompted by unscrupulous SEO companies and warns against engaging in unethical SEO techniques. SEO 1 Medical advocates a holistic approach to optimization and states, “Google is providing tools to help websites that are affected by these updates, and the sooner you seek help in revamping your healthcare facility's website the better. The longer you wait the worse things will get for you and your practice”

Source  http://www.chron.com/business/press-releases/article/2012-a-Rocky-Year-for-SEO-and-Medical-Marketing-4157667.php

Search Engine Optimization Norway announces several new promotion services

Search Engine Optimization Norway is pleased to announce the addition of several new Norwegian SEO services that include video promotions, press release promotions, Norwegian article writing.

“We review clients’ websites and identify the keywords that best match their niche to generate quality traffic that’s more likely to convert, resulting in more sales. We can also offer Norsk SEO services to establish one way links from high-ranking and authority sites to improve your site’s authority and ranking,” said an SEO Norway spokesperson.

According to the company, Norwegian SEO improves inbound marketing by attracting visitors that are already interested in clients’ products and services, making search results more relevant and increasing the likelihood of conversion.

According to Search Engine Optimization Norway their new SEO services include professionally written Norwegian articles and distribution, social bookmarking, PPC ad management, facebook promotions, and press release promotions.

“Our team of professionals create a promotional campaign that is tailored to your company’s website, your industry, your current needs, and your targeted audience. SEO in Trondheim Norway ensures your website achieves your online goals.

“Campaigns include unique content and a linking strategy that will mold your compay’s online reputation, increase visibility in search engines for results in Norway, and drive targeted traffic to your website. Search Engine Optimization Norway will deliver the online results your business needs in a way that is search engine friendly and within budget,” added the spokesperson.

In a study Search Engine Optimization Norway recently completed, they found many companies either avoid or overlook social platforms like facebook marketing simply because they don’t understand how it works. The company added Fan Pages and Norwegian facebook ads extend clients’ reach on important social platforms.

Source  http://www.theaustralianeye.com/press-release/search-engine-optimization-norway-announces-several-new-promotion-services-aoi37075.html

Local Search Optimization—Capture Your Inbound Market

Local Search

According to Google, almost three quarters (73%) of online activity is related to “local” content and 97% of consumers (that’s pretty close to all) search for local businesses online.

Do these statistics surprise you?  It’s true—when it comes to daily searches for information, the majority of people are looking for local products or services that will solve or at least ease their everyday problems.

So, is your company and online content meeting the needs of local customers?  Whether it’s on your website, your blog, your social media accounts or anywhere on the Web, if your content isn’t optimized for local search, you’re missing out on a huge opportunity to capture your share of this lucrative market.

Let’s look at a short list of some of the ways you can optimize your local SEO, both “on-site” and “off-site:”

On-Site Local SEO

The content on your site itself, and the SEO techniques that you use to categorize it with search engines, have a big effect on your visibility with local customers.  A few points to consider—

• Long tail local keywords—start with a good selection of highly targeted local keywords and phrases.  For example, Denver business owners are far more likely to search for the term “internet inbound marketing service Denver” than just “internet marketing service”—which could take them anywhere.  Insert these geo-targeted keywords into each page of your site, at a density (frequency) that reads naturally for humans.
• Optimize for each location—if your company has multiple locations, create pages optimized for each one.  For example, your Aurora store will not show up under keywords and meta-tags designated for Greenwood Village or Denver.  Each location and its page should have unique meta data and content that refers specifically to that geo-location.  It’s like having a home page for each location (only better from Google’s perspective), and it’s good for your inbound marketing efforts.
• Use rich snippets—Once Google understands what your content is about, you can add a feature called rich snippets.  These are short lines of text that appear under search results that describe to users what the page is about.  This is a great tool for local users who want to know information such as customer reviews, a restaurant rating or a piece of interesting news from the company.

“Off-Site” Local SEO

Apart from your site, there are many ways that you can optimize your content for local search.  Utilizing third-party sites and services, for example, can give your content a real boost by helping you to categorize and distribute it so that interested consumers can find it:

Google Places (now being migrated to Google+ Local) —Google offers this free service as a type of online Yellow Pages (you remember those, don’t you?)  Claiming your Places/Local listing gives you an opportunity to get found by the local market.

Just like a Yellow Pages ad, you can include relevant information about your business such its category, hours of operation, payment options, reviews, etc. It adds keyword-rich content to your company’s online content library and gives you visibility for your keywords, to improve organic search rankings.

Google Plus Business Page—If you don’t have a Google Plus business page, get one.  With the advent of “social search”, and search engine algorithms designed to give it a more prominent role in rankings, social media content that is optimized for local search gives you a powerful edge in your local inbound marketing efforts.

Social content is shared, and, it has a lot of clout with search engines.  You can create an entire network of connections with your page and market it on your site, your blog, etc.

A Great Local Search Tool

A great site to use to ensure you are signed up with all the local search directories is www.getlisted.org.  This is a free service that looks at the local search directories to verify that your business is listed there.  It also provides a link to each directory so you can claim your company’s listing if you are not already on it. (Note: we do not have any connection to this service.)

Link Building

Link building—Having others link to your webpage, blog or other content, especially from other local businesses, strengthens your local presence on the Web.  Links usually come to you when someone discovers your content and finds it compelling enough to share with others.  Links can come from other social media accounts, related blogs and reviews of your business on other sites.

Bottom Line

Do the above suggestions sound a little too technical for your taste?  Contact an inbound marketing specialist to give you a hand.  While the concepts are pretty straight forward, they won’t do you any good unless you implement them.

Read more at http://www.business2community.com/seo/local-search-optimization-capture-your-inbound-market-0352657#Hyv4zMtvIgMmlwPR.99

How Can You Show Potential SEO Clients That You’re Trustworthy?

Search engine optimization (SEO) is not unlike a lot of businesses. When it’s “hot”, everyone wants to jump on the bandwagon.

How many people wanted to build the next Google, Facebook, or [insert company name here]?

Same for SEO.

One of the chief reasons why I have written so many columns on SEO, and involved myself with speaking/moderating at conferences and even teaching SEO is to try and show some “thought leadership”, and differentiate my company from those that send out cringe-worthy emails boasting their prowess and guaranteeing “top 10 Google rankings, overnight!”

Still, though, it seems like a good percentage of people laying claim to “doing SEO” really don’t. And, because their rates are typically very favorable (read: “cheap”), a lot of business owners are inclined to give them a shot. Then, months later, they realize that not much is happening/changing and they walk away – thinking to themselves, SEO doesn’t work…I tried it.

That’s a damn shame.

Ex-Googler Andre Weyher, who worked on Google’s webspam team with Matt Cutts, was recently interviewed by Jayson DeMers and asked about the “biggest misconceptions or myths that he had seen about ‘bad links’ and link profile penalties in the SEO community." His response:

I think I could write a book about this topic! SEO is an unprotected title and anyone can call him or herself one. The result of this is that there are almost as many opinions as there are SEOs. Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by Google”, I see a lot of people panicking and cutting off the head to cure the headache due to lack of knowledge.

Damn skippy. That’s the truth.

Whether it’s the IT guy who says “I can handle the SEO”, or the web design firm who claims to “build in” SEO with their websites or the marketing person who says “I can write a title tag”, the vast majority of “SEO advice” that people are getting is coming from folks who don’t – in my opinion – “really” do this.

OK, yes, sometimes all a website needs is some decent title tags and clean/good URL structure to make things better. However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone who really does this for a living.

Would the web designer really know what good link building is, in today’s environment (or how to do it)? Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals? Or website quality?

Still, though, the industry still has a bit of a reputation management issue. And, to be fair and completely honest, my company had a bad review on Yelp (happy to share this story with anyone who wants to discuss) and this one bad review cost me – at least – one prospective opportunity.

All it takes is one bad review for folks to say “NEXT!”, because they are completely gun shy about selecting a firm that won’t work out. We have many other (positive) reviews, but they were filtered (Yelp first time reviewers’ reviews can be filtered).

Typically, I don’t spend a lot of time on our own company’s SEO efforts, but after knowing that I had lost an opportunity, I felt compelled to do something about it.

The same person who had told me that they weren’t going to consider us because of our Yelp Review also told me “you’re not an accredited business with the BBB”. That sealed our fate, apparently. So we took the following steps:

1. Became accredited with the BBB.
2. Found a Yelp power user who was a client and asked if they’d mind writing an honest review. (We have two reviews as of this writing.) 
3. Posted a video interview with a long-time client on YouTube and optimized the title to include our company name plus the word "review". (If you do this, consider including it on an optimized testimonials page on your website.)

Now, I can’t say that any of the above has proven any attributable ROI to date (we just uploaded the video to YouTube in late October), but I have taken some additional steps to try and provide some additional peace of mind to those who may be considering our company and showing that we are worthy of trust.

Source  http://searchenginewatch.com/article/2228843/How-Can-You-Show-Potential-SEO-Clients-That-Youre-Trustworthy

Search Engine Marketing Company Eniche Solutions Acquires IcaptureMarketing.com

On Monday, November 19, 2012, Eniche Solutions announced the acquisition of icapturemarketing.com.

Icapturemarketing.com is a Los Angeles marketing company that specializes in the custom development of advanced websites and marketing solutions. More specifically, icapturemarketing.com is known for building automated marketing systems that help the search engine optimization value and traffic of a website. The company also builds custom websites and specializes in using platforms such as social engine and Wordpress.

With the acquisition of Icapturemarketing.com, Eniche Solutions plans to significantly expand its operations. Although the specific terms of the deal are confidential, it is known that leading Los Angeles web developer and president of Icapturemarketing.com Nicholas Lucas will continue to run Icapturemarketing.com in addition to engaging in custom web development under the Eniche Solutions brand. 

When asked about the deal, Nicholas Lucas stated, "I am excited about working with Eniche Solutions and getting more involved with search engine optimization and social media."

For more information about the deal between Eniche Solutions and Icapturemarketing.com, call (800) 551-6288. 

With its main offices located in Los Angeles, California, Eniche Solutions is an internet marketing company that focuses on search engine optimization and niche marketing for attorneys and other professional service industries.

Source  http://www.prweb.com/releases/enichesolutions/icapturemarketing/prweb10153114.htm

Optimize Your SEO for Higher Page Ranking

Search Engine Optimization (SEO) is an ever-moving target influenced by two unique elements.  As we outline an SEO strategy for our clients, we identify “on-page” and “off-page” components.  Each of these elements should have complementary strategies, adhere to industry best practices, and subscribe to the latest Google algorithms in order to maximize performance.

Even though the priority between on-page and off-page SEO is evolving – becoming more heavily weighted to off-page elements, it is crucial to properly execute the structural elements that make a good website.  A solid foundation containing well-written, engaging content, intuitive navigation and high aesthetic quality provides better user experience and a great starting point for lowering bounce rates and improving search returns.  It is all part of the SEO self-fulfilling prophecy: The more people who visit your site and find it useful, the higher ranked it is with the various search engines.

Meta descriptions, page titles and keywords all still play an important role in the development of SEO and should not be overlooked. When considering on-page SEO, content is king.  Pertinent words and concepts are more easily pulled from clear and consistent site copy.  These characteristics may then be used to refine page titles and keywords.  The synergy between copy and keywords helps the site designer build pages that are easily read and “crawler-friendly” on the font-end.

It also helps the website coder to more easily reflect metadata on the back-end.  Code should be clean and easy for Google to navigate. So, pull out any javascript or repeating bits of code and put them into ‘include’ files. For instance, if your header and footer are exactly the same on each page, create header and footer elements from them and include them in the page instead of repeating the code on every page. This keeps the code sparse and makes for easier maintenance down the road.  When executed correctly, the process lends itself to individually indexed pages for higher priority ranking in response to specific search terms.

On Page considerations when building or updating your site:

1. Content is king.  Relevant, well-written content is essential to effective on-page SEO.
2. Don’t try to trick or outsmart the algorithm.  The days of massive keyword lists and hidden text are long over.
3. Be thoughtful of page titles, headlines, bolded text and internal links.  Headlines should incorporate keywords for the page and should be wrapped in <H1> or <H2> tags to indicate importance.
4. Links should use relative keywords. Instead of using “Read more >>” You should use “Read more about keyword here >>” in the code.
5. Update visuals and content frequently.  The algorithm views a continually evolving site as more relevant and authoritative than a stagnant, dated site.
6. Design and write your site to maximize appeal within your target audience.  Throughout site development efforts, keep in mind SEO’s primary function—to more highly rank the best, most useful sites.
7. Create an XML site map for your site.  Index every page to make it easy to for Google to find you. Include the index in the root of your FTP server.
8. Understand on-page enhancements are foundational.  They set the stage, but it takes a well conceived and implemented combination of on-page as well as off-page strategies and tactics to take full advantage of SEO capabilities.

Remember, a website is simply a tool, albeit a very important tool, in the much larger marketing communications tool box.  Well conceived and implemented on-page and off-page SEO strategies, combined with other sales and marketing efforts greatly affect search engine rankings. This approach will provide long term benefits and will position your organization to take advantage of synergies created from a comprehensive, strategic marketing communications plan

.

Read more at http://www.business2community.com/seo/optimize-your-seo-for-higher-page-ranking-0332656#rTgrKJXTHyuoWqVA.99

Why small business needs SEO consultants

For small businesses, visibility is the most important aspect of any marketing initiative. Without visibility to an audience, there can be very little in the way of customer conversion, not to mention analysis for the improvement of future marketing plans.

Small businesses today have the advantage of the Internet, which allows them to compete on an even playing field with market leaders in their industry. However, in order to access that “even playing field,” a small business must be well into with the gatekeepers to visibility online – the major search engines.

The major search engines, led by Google, hold the key to the visibility of any website online. With literally thousands of new websites being created on a daily basis, any business that does not know how to make itself known within the offices of the major search engines will be relegated to the depths of obscurity. It does not matter how good the brand or the product is when a business is just starting out; search engine optimization is everything.

Search engine optimization can be defined as the techniques that allow website to become visible within the major search engines, thus becoming much more visible online to a targeted audience. There are many aspects of search engine optimization, and the discipline continues to become more precise with every search engine algorithm update. The techniques that works only five years ago will not only stagnate the process of a website today, but they will also get a website blacklisted as well.

Today, search engine optimization is a full-time job. There are very few small businesses with the manpower or the time to dedicate the right amount of resources and employees toward search engine optimization while still having enough resources to devote to the day-to-day operations of business.

Most small businesses that are successful create partnerships with search engine optimization consultants that perform the majority of the legwork of a search engine optimization strategy.

A search engine optimization consultant will be able to inform the online marketing process of a business, steering clear pitfalls and ensuring that its efforts are met with the greatest amount of success possible. A good consultant will also be able to navigate the ever-changing waters of search engine optimization, informing a business when it needs to change strategies before the older strategies become a hazard to online visibility.

Below are just a few of the aspects of search engine optimization and a good consultant can take care of.

One – Keyword optimization

The first and most important aspect of search engine optimization is defining the key words of the website. This will help the search engine algorithm to index the website properly and listed under the proper keywords. Keywords are the words that people type into a search engine query boxes in order to find a solution to their problems. In order to direct the visibility of a business online toward an audience that will likely receive it well, a website must be listed under the appropriate keywords. For instance, you want to find the keywords with the highest traffic and least competition.

Two – Link building vs link earning.

The ability to build links that point toward a website encompass an important part of the overall ranking of that website within the major search engines. The major search engines consider a site that is linked to a great deal to be reputable and informative. Sites that are reputable will be listed much higher in search engine rankings than sites that are deemed uninformative.

However, it is not enough to simply throw links around on any webpage that can find. The major search engines also take note of the reputation of websites that link to a business as well. In order to raise the ranking of a website, business must have links from highly reputable websites. Today is is about earning links not just link building. Link earning is were you create content or a community which is please to share links with you.

Three – Social media mentions and interaction

Social media and search engine optimization are more intrinsically connected than ever before. Just as the search engines consider links point to a website to be indicative of a website’s reputation, social media mentions also speak to the reputation of a website. If a business wants to be ranked highly in the major search engines, it should invest in an SEO consultant that knows how to get social media mentions.In particular the use of Google Plus is very important for search engine rankings.

If you need more advice on SEO consultants you should contact SBSEO the specialists in small business and start up SEO

Read more: http://www.projectaccelerator.co.uk/why-small-business-needs-seo-consultants/2986#ixzz2BWBqdBqm

Your Guide to Finding the Best SEO Company

SEO companies go by the hundreds in Australia, many of which can be found in Canberra. While this is good news since you won't have difficulties finding options, the advantage also backfires since it leaves you struggling to compare each from the smallest details to key factors. So, what makes an SEO company really great? What factors should one consider prior hiring an SEO Canberra agency?

Fundamentals of SEO

SEO or search engine optimization is the practice of placing a website into higher ranks within SERPS or search engine results pages. Google, Yahoo, Bing, and other search engines use a criterion to organize results based on keyword or industry. To address these requisites, an SEO company implements white hat techniques, which are the accepted techniques for proper SEO. Black hat techniques are illegal, and a website found to use it may be flagged.

White hat SEO techniques include lead generation, keyword control, proper formatting, quality content, article and blog post distribution, etc. If correctly applied, SEO Services can result in brand awareness, website traffic and, ultimately, sales and profit potential. Though SEO Canberra is deemed as the simplest and most basic form of marketing through the Internet, not everyone is versed in performing the right strategies needed to make it work.

Using an SEO Company

An SEO company is a professional in SEO services, often versed in other website utilities including website development and design. Working with an SEO company is a good fit for business owners and website operators without the knowledge or skill set to perform search engine optimization techniques.

A key advantage of using the services of an SEO company is peace of mind. You get the guarantee that your efforts will produce desired results, and not just shell out on a monthly basis for ongoing SEO services that do not even generate significant improvements.

Another advantage of SEO Canberra services is conservation of resources. An SEO Canberra service provider is a more economical solution than other marketing strategies and services you can opt for. Apart from cost, delegating the tasks to a service provider will enable you to focus on your needs and demands.

Search Tips and Guidelines

Looking for quality SEO services involve looking for the right SEO Canberra agency. Below are key factors that determine the proficiency of an SEO Canberra agency:

• Experience. A company with 10 years of experience will of course triumph over a company with 2 to 3 years in the business.

• Recent work. Professional companies like SEO Quote.com offer proof to their recent work as a testament to their experience and reliability.

• Pricing. The cost should be kept at affordable levels since SEO services are ongoing and thereby requiring a huge amount of investments over the span of time. 

Source  http://prwire.com.au/pr/32415/your-guide-to-finding-the-best-seo-company

Making or Breaking Your Business With SEO

SEO is an acronym for search engine optimization. SEO helps you to drive Internet traffic to your website by utilizing specific keywords that people are searching for. SEO is something that will either make or break your website. This is why it is often a good investment to put your money into a skilled SEO company that understands what they are doing.

Multiple Talents Help As Well

When you are looking for an SEO company, you want to choose a company based on their knowledge. However, you also want to choose a company that has multiple talents if at all possible. The reason is because then you will be able to take care of two jobs at once. For example, you could go to an SEO Company  and find that they are also offering web design. Our SEO Company is one of those companies that has multiple talents and is able to do SEO as well as web design. 

It is important to choose a reliable and experienced SEO Company, success lies in their hands. Choose one with guaranteed results.

SEO Is A Wise Investment

SEO is not something that you want to just leave to chance. When it comes to the success of your online business, you want to have web design that reveals skill, and you want to have search engine optimization that brings the traffic to your website. One of the wisest things that you can do is to invest in your business in a way that will give you results.

Our company gives a guarantee that you will get results. That guarantee says that if you are not ranked number one by the end of 90 days, then we will slave away thereafter until your website is enjoying abundant traffic at no further charge. We believe in doing what is right.

Web Design Done Right

When you pay someone for web design, you want the job done right. Our staff is friendly and highly competent at with web design. Their ultimate goal is to satisfy you completely. This is because we know that that will lead to further business in the future. 

When you hire a company, you want them to do the best possible job that they are capable of providing. With our company you will receive the best services at the best prices. Our SEO company is one that wants to bring complete satisfaction to our customers. 

Source  http://prwire.com.au/pr/32111/making-or-breaking-your-business-with-seo

Why Are Popular Keywords So Hard to Rank for with a New Website?

While digging through our analytics for question keywords (as outlined in “3 Ways to Find Questions to Answer in Your Content”), I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.

New websites have difficulty ranking for popular, high-volume keywords for two primary reasons:

1. New websites don’t have much site authority yet. The amount of on-page optimization you do when targeting a specific keyword is only half the battle. The Google algorithm takes site or domain authority into account when assigning rankings. Your site’s authority depends on factors like age of domain (hence, new websites necessarily have less authority) as well as the number of inbound links your site has accrued and the authority, in turn, of the sites that link to you (aka PageRank).
2. The competition for “popular keywords” is that much stiffer. By definition, more sites are competing to rank for more popular keywords, so your site authority is even more important if you want to rank on the first page or anywhere near it. Think about it: There are sites that have been around for a decade or more, working to rank for valuable popular keywords (like, say, “car insurance” or “local weather”). It’s unlikely that some newbie is going to be able to stroll in and take one of the top spots just because they want it.

The web is growing all the time, and the huge increase in the number of unique domains each year – in 2011, over 50 million new domains were created! – means that popular, high-volume search terms get exponentially more competitive over time. So yes, it’s true that it’s very difficult for new sites to rank for these keywords – unfortunately for you and your site, but perhaps fortunately for users. Search engine users want the best information first and fastest, so Google ranks sites that are already vetted  through the “votes” of links.

If you have a new website and you want to rank for a popular keyword, you’ll have to prove your site’s worth to Google first. Here are some tips for getting there:

Target Long-Tail Keywords First

Longer, more specific keywords – known as long-tail keywords – have lower search volume than head terms, but they’re much less competitive to rank for. For example, a new website has next to no chance of ranking for the head term “insurance,” but would have much better luck with a niche keyword like “business overhead expense disability insurance,” because fewer websites are competing to rank. Long-tail keywords also have the added benefit of revealing more intent, making it easier for you to create content that meets the user’s implied needs.

Develop Real Content

SEO “content” is whatever it is on your site that might rank for a relevant keyword – whether it’s a blog post that answers a question (like this one), a video that shows viewers how to do something, or user-generated reviews of the products you sell. By “real content,” I mean content that is genuinely useful to people. Your content marketing strategy should follow naturally from the type of business you run, the types of keywords that your prospects use, and where your expertise lies.

Practice safe, honest link building

Google is in full-on battle mode against SEO spammers, so be safe when building links (and I don’t mean giving your in-house SEOs condoms!). Don’t purchase links in bulk and don’t waste your time with low-quality websites that are irrelevant to your niche. Spammy link tactics are unlikely to work in the long term, but you do still need links to show Google your site is rank-worthy. So leverage that great content you’re creating and do smart link outreach to bring attention to your site.

Stick with it

As mentioned above, part of what matters to Google is the age of your site. So there’s no fast track to great SEO rankings – to some extent it’s just a waiting game. But domain age alone isn’t worth very much – your site should be growing and improving all the time.

Try PPC

While you’re working to improve your site’s authority and organic rankings, consider leveraging paid search marketing, or PPC, to drive traffic. It’s generally faster and easier to place ads on the results pages for your target keywords than it is to rank for them organically, so you can use it as a stop-gap measure while your site is new and as a supplement to organic traffic later. Your PPC account will also provide invaluable data to help you better execute organic SEO.

Read more at http://www.business2community.com/seo/why-are-popular-keywords-so-hard-to-rank-for-with-a-new-website-0265192#D4QzV92ehPzI3XZO.99